Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-

Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs

Social media marketing all-in-one for dummies / Zimmerman, Jan.

Marketing to the social web : how digital customer communities build your business / Weber, Larry.

Secrets of social media marketing : how to use online conversations and customer communities to

Marketing to the social web : how digital customer communities build your business / Weber, Larry.

Social marketing : why should the Devil have all the best tunes? / Hastings, Gerard.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions

Introduction to sport marketing / Smith, Aaron, 1972- author.

Digital analytics for marketing / Sponder, Marshall, author.

Principles of marketing / Kotler, Philip, author.

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