journalists are in the social media age; Reorganization of journalism skills chapters to bring writing and

Mass media -- South Africa -- Audiences.

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media

critical reflection -- Using personal experience -- Learning from theory -- Incorporating social media and

social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.

; Public communication ; Mass media ; Digital media and the online world.

-- Chapter summary -- Further reading -- 9.Consumers and Citizens: Emotions and Social Media -- Chapter

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

social media -- Public relations and democracy -- Community and society: corporate social responsibility

Technological innovations -- Social aspects.

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing