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1. 
Cover image for Tracking strategies : toward a general theory
Tracking strategies : toward a general theory
Tracking strategies : toward a general theory
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
2007
Excerpt: 
Strategic planning.
Available: Copies:
2. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of
Available: Copies:
3. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic marketing / Cravens, David W.
Available: Copies:
4. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing
Available: Copies:
5. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage
Available: Copies:
6. 
Cover image for Strategic management : winning in the Southern African workplace
Strategic management : winning in the Southern African workplace
by 
Louw, Lynette.
Table of contents http://catdir.loc.gov/catdir/toc/fy0805/2008299956.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2008299956-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- South Africa -- Case studies.
Available: Copies:
7. 
Cover image for Global strategy
Global strategy
Global strategy
by 
Peng, Mike W., 1968-
Companion site http://websites.swlearning.com/cgi-swlearning/course_products_wp.pl?fid=M20b&product_isbn_issn=0324288522&discipline_number=416
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
8. 
Cover image for Business strategy in a semiglobal economy
Business strategy in a semiglobal economy
Business strategy in a semiglobal economy
by 
Mourdoukoutas, Panos.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021259.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
11. 
Cover image for From knowledge management to strategic competence : measuring technological, market and organisational innovation
From knowledge management to strategic competence : measuring technological, market and organisational innovation
by 
Tidd, Joseph, 1960-
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
12. 
Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
Identity and strategy : how individual visions enable the design of a market strategy that works
by 
Rughase, Olaf G., 1968-
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
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