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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
Available: Copies:
2. 
Cover image for Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
3. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing
Available: Copies:
4. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage
Available: Copies:
5. 
Cover image for Strategic management : winning in the Southern African workplace
Strategic management : winning in the Southern African workplace
by 
Louw, Lynette.
Table of contents http://catdir.loc.gov/catdir/toc/fy0805/2008299956.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2008299956-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- South Africa -- Case studies.
Available: Copies:
6. 
Cover image for Global strategy : creating and sustaining advantage across borders
Global strategy : creating and sustaining advantage across borders
by 
Inkpen, Andrew C.
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004318.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
7. 
Cover image for Strategic alignment process and decision support systems : theory and case studies
Strategic alignment process and decision support systems : theory and case studies
by 
Shimizu, Tamio, 1938-
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
8. 
Cover image for Value-driven channel strategy : extending the lean approach
Value-driven channel strategy : extending the lean approach
Value-driven channel strategy : extending the lean approach
by 
Reidenbach, R. Eric.
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
9. 
Cover image for The balanced scorecard
The balanced scorecard
by 
Olve, Nils-Göran.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
10. 
Cover image for Business intelligence competency centers : a team approach to maximizing competitive advantage
Business intelligence competency centers : a team approach to maximizing competitive advantage
by 
Miller, Gloria J.
Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006003355.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
11. 
Cover image for Organizational evolution and strategic management
Organizational evolution and strategic management
by 
Durand, Rodolphe.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
12. 
Cover image for Strategic performance management : leveraging and measuring your intangible value drivers
Strategic performance management : leveraging and measuring your intangible value drivers
by 
Marr, Bernard.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
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