Regularities, and Innovation Strategy -- Choosing a Profit Site: Dynamic Competitive Analysis -- Strategic

Presents the "Management Strategy," "Your Turn" and "Case in Point" boxes throughout the chapters

: pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

. Implications of the ICT revolution for business and strategy -- 3. eTourism : the dynamic interaction of ICTs

-Marketing Strategy: 6. Marketing knowledge: the Purina story; 7. Consumer behavior: the Hanover story; 8. Targeting

. Integrated Strategy. Ch. 3. The News Media and Nonmarket Issues. Ch. 4. Private Nonmarket Action -- Pt. II

prospects of a "pulling levers" strategy in a Los Angeles barrio / Evaluating nuisance abatement at gang and

-- Integrating research on food and the environment : an exit strategy from the rational fool syndrome in

/ 'Glocalization' as a state spatial strategy : urban entrepreneurialism and the new politics of uneven development

. Community-Based Research as a Teaching Strategy -- 7. Teaching Community-Based Research: The Challenges -- 8

1. Priorities and Prospects -- 2. Imperial Grand Strategy -- 3. The New Era of Enlightenment -- 4