; Global strategies ; Strategy evaluation and control.

. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Ch. 7. Implementing Strategies

-- Introduction: A Sense of Strategy -- Sounds That Transport -- Colors That Mesmerize/Symbols That Captivate

Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information

be surprised to learn that it's planning and strategy, rather than technology, that most often point

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

of raves: strategy as improvisational theater -- Connecting the dots: nurturing networks of partners

-- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines

-- Focusing strategy #7 : Ask for what you want -- Focusing strategy #8 : Consistent persistence -- Focusing

. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity

-operative learning as a teaching strategy -- Using problem solving as a teaching strategy -- Using research as a