Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The effects of sensory branding on consumer purchase intent

The student as person brand : the extent to which Crawford College Sandton shape its students' identities