Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Perceptions of female beauty in advertising and the influence of society

A grounded theory approach to applying change management principles to the rebranding process

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

A study on the experiential exploration of the Birds Café brand

Advertising through the extreme

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century