De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Product placement in TV shows : insights into the effectiveness of product placement

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

An exploration of apparel as the key construct of the personal brand

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands

The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Age of attraction : the discourse surrounding paedophilia in the Internet age