-- Added Value -- Gimmicks -- Calls to Action -- 7. Grammar and the Copywriter -- Grammar and Style Rules

offering the best value, while an "author's choice" chart at the end of each section lists the very best

mean anything? 3. What is its value? Am I looking an ten pounds, ten thousand pounds, one million, ten

: Editing information graphics -- The Value of Showing the Story -- Types of Information Graphics -- Data

Financial Planning -- pt. 2. Important financial concepts -- Ch. 4. Time Value of Money -- Ch. 5. Risk and

Value of Diversity -- Monkey See, Monkey Do: Imitation, Information Cascades, and Independence

-- Ch. 17. Volatility smiles -- Ch. 18. Value at risk -- Ch. 19. Interest rate options -- Ch. 20. Exotic

-- Evaluating communication theory -- Theoretical scope -- Appropriateness -- Heuristic value -- Validity

-- Understanding the Ages -- Getting To Know The Value Populations -- The Patriots An Overview -- The Patriots

perceive value and risk -- The cause and effect of business value -- The value of customer relationships

-- Customer equity optimization -- Getting better value from marketing information -- The number wizard

Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz