Competing through value management / Manning, Anthony D.

Added Value : the alchemy of brand-led growth / Sherrington, Mark.

over issues of values, economics, and political power - and not always in the public interest." "She

Agency Network -- The Future -- Advertising's Invisible Values -- A Big Future for Big ideas -- The IDEO

Ad value

Accounting -- Appendix A 2000 Tootsie Roll Annual Report -- Appendix B The Time Value of Money: Future

, Multifiduciary, and Synthesis Views -- Three Values of the Stakeholder Model -- Key Questions in Stakeholder

-- Perception -- Cognition -- Motivation -- pt. 3 Social processes : Attitudes and values -- Interpersonal

coverage of such topics as values, attitudes, religion, family, food, language, and social relationships.

Opening perspectives -- Identifying and establishing brand positioning and values -- Planning and

-- Demographic Diversity -- Mental Ability -- Personality Differences -- Learning, Perception, Attitudes, Values

Introduction to JavaScript -- Lexical structure -- Data types and values -- Variables