The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Microeconomics and behavior

Consumer behaviour : a South African perspective

Consumer behaviour

Microeconomics and behavior

Microeconomics and behaviour

Consumer behavior : buying, having, and being

Design for behaviour change : theories and practices of designing for change

Consumer behaviour.

Consumer behavior

Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

Small data : the tiny clues that uncover huge trends

Consumer behavior

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Alcohol affair : the influence of experiential marketing on purchase behaviour

CB : consumer behavior : student edition 6

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The eye of the driver : an analysis of what men and women see in luxury cars

Fashion Branding and Consumer Behaviors : Scientific Models

Consumer behaviour : global and Southern African perspectives

Consumer behaviour : perspectives, findings and explanations

Mobile influence : the new power of the consumer

Introduction to consumer behaviour

Emotions and consumption behaviour

Customer sense : how the 5 senses influence buying behavior

Consumer behavior analysis : (A) rational approach to consumer choice

Consumer behaviour

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Product innovation toolbox : a field guide to consumer understanding and research

Handbook of developments in consumer behaviour

Happy customers everywhere : how your business can profit from the insights of positive psychology

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

Online consumer behavior : theory and research in social media, advertising, and e-tail

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Consumer behaviour

Consumer behaviour : market segmentation.

Consumer behavior : science and practice

How cool brands stay hot : branding to generation Y

Bounded rationality and industrial organization

Marketing the same difference : cultural and language dichotomy in advertising

Consumer behavior

Consumer behavior & marketing strategy

Interpreting consumer choice : the behavioral perspective model

Consumer Behaviour & marketing communication

The buying brain : secrets for selling to the subconscious mind

Sensory marketing : research on the sensuality of products

Neuromarketing : exploring the brain of the consumer

The objects of affection : semiotics and consumer culture

Consumer behavior

Why we buy : the science of shopping

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Consumer behavior

Consumer behaviour

Gender, design and marketing : how gender drives our perception of design and marketing

Contemporary issues in marketing and consumer behaviour

Buy ology : how everything we believe about why we buy is wrong

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Consumer behavior : buying, having, and being

Consumer behaviour

Consumer behaviour

Consumer behavior and marketing strategy

Micro-economics and behavior

Buyology : how everything we believe about why we buy is wrong

Herd how to change mass behaviour by harnessing our true nature

Consumer behavior

Preattentive processing of web advertising

Understanding consumers of food products

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Consumer behavior : buying, having, and being

Buyer behaviour : understanding consumer psychology and marketing

Consumer behaviour in tourism

Explorations of marketing in society

Primal branding : create zealots for your brand, your company, and your future

Consumer behaviour

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Consumer behaviour

Consumer behaviour

Research in consumer behavior. Vol. 10

Tourism business frontiers : consumers, products and industry

Tourism consumption and representation : narratives of place and self

The unmanageable consumer

Emotion and reason in consumer behavior

Market opportunity analysis : text and cases

Marketing and multicultural diversity

The making of the consumer : knowledge, power and identity in the modern world

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Consumer behavior

The Century of the self. Episode 1, Happiness machines

Consumer behaviour

Consumer behavior : buying, having, and being

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Why women shop : secrets revealed

Brand hijack : marketing without marketing

The consistent consumer : predicting future behavior through lasting values

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Consumer behavior

Consumer behavior : a strategic approach

Consumer behavior : in fashion

Consumer behavior

Why people buy things they don't need : understanding and predicting consumer behavior

Consumers

Priceless : turning ordinary products into extraordinary experiences

Customer behaviour : consumer behaviour and beyond

The consumption reader

Why we shop : emotional rewards and retail strategies

Culinary taste : consumer behaviour in the international restaurant sector

Buyer behaviour : a multi-cultural approach

The social psychology of consumer behaviour

The personality continuum and consumer behavior

Consumer behaviour in a week

Effective marketing : creating and keeping customers

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Consumer behaviour

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Consumer behavior

Why we buy : the science of shopping

Commitment-led marketing : the key to brand profits is in the customer's mind

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Consumer behavior

Customer behavior : consumer behavior & beyond

Consumer behaviour in tourism

Consumer behavior and marketing strategy

Effective marketing : creating and keeping customers

Consumer behavior and marketing action

Consumer psychology for marketing

Microeconomics and behavior

Instructor's manual and video guide

Understanding the consumer : a psychological approach

Buyer behaviour : strategic marketing applications

Consumer behavior

Consumer psychology for marketing

Consumer behavior and marketing action

Buyer behaviour : strategic marketing applications

Buyer behavior in marketing strategy

Consumer behavior

Consumer behavior : implications for marketing strategy

Consumer behavior and marketing action

Consumer behavior

Consumer behavior and marketing action