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Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

-- Introduction -- Ebbinghaus (1896) -- Short- and long-term memories -- The supervisory attentioning system

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Cover image for Psychology : an introduction for students in Southern Africa

Psychology : an introduction for students in Southern Africa

Psychology : an introduction for students in Southern Africa

by

Louw, D. A.

Format:

Books

Publication Date

1997

Excerpt:

6. Memory -- Information processing and memory -- Sensory memory -- Short-term memory

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