BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths