Consumer behavior -- Research.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.