IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
8 Results Found Subscribe to search results
00000000IIE
Print
1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Service industries -- Marketing.
Available: Copies:
2. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Service industries.
Available: Copies:
4. 
Cover image for Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Service industries -- Marketing.
Available: Copies:
5. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Service industries.
Available: Copies:
6. 
Cover image for The innovator's solution : creating and sustaining successful growth
The innovator's solution : creating and sustaining successful growth
The innovator's solution : creating and sustaining successful growth
by 
Christensen, Clayton M.
Table of contents http://www.loc.gov/catdir/toc/ecip045/2003014328.html
Format: 
Books
Publication Date 
2003
Excerpt: 
and illustrated by company examples across many industries, Christensen and Raynor argue that
Available: Copies:
7. 
Cover image for Services marketing : a managerial perspective
Services marketing : a managerial perspective
Services marketing : a managerial perspective
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
8. 
Cover image for Services marketing
Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location