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1. 
Cover image for Corporate communication
Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in organizations.
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2. 
Cover image for Made to stick : why some ideas survive and others die
Made to stick : why some ideas survive and others die
Made to stick : why some ideas survive and others die
by 
Heath, Chip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0711/2006046467.html
Authors' web site http://www.madetostick.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
"Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and
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