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2. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
Available: Copies:
3. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
schedule, assign responsibilities and establish budget -- 12: Devise monitoring and measurement systems and
Available: Copies:
4. 
Cover image for The AMA handbook of public relations
The AMA handbook of public relations
The AMA handbook of public relations
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media
Available: Copies:
5. 
Cover image for Public relations and the social web : how to use social media and Web 2.0 in communications
Public relations and the social web : how to use social media and Web 2.0 in communications
Public relations and the social web : how to use social media and Web 2.0 in communications
by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
measurement -- Dodging bear traps -- The major players -- The next big thing.
Available: Copies:
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