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Profit from pro-active public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

1992

Excerpt:

Profit from pro-active public relations / Skinner, J. C. (J. Chris)

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Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

/ Nicholson Kovac -- 10.Financial Public Relations / David Bradin -- 11.Non-Profit Communication Management

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Using Creative Commons to facilitate mashups and spread your ideas -- Viral buzz for fun and profit

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PR - a persuasive industry? : spin, public relations, and the shaping of the modern media

Morris, Trevor.

Format:

Books

Publication Date

2008

Excerpt:

. Professional, but never a profession -- 9. PR in the not-for-profit sector -- 10. Internal communications -- 11

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Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and

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