Brand management : co-creating meaningful brands / Beverland, Michael, author.

Marketing strategy & management / Phillips, Diane M., author.

Social sciences -- Research -- Data processing.

exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen

Project management : achieving competitive advantage / Pinto, Jeffrey K., author.

recognises the complex demands of teaching, research, scholarship and academic management in higher education

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

Purchasing and supply chain management / Weele, A. J. van (Arjan J.), author.

Primer of public relations research / Stacks, Don W., author.

Advanced introduction to public management and administration / Pollitt, Christopher, author.

Management -- Research -- Case studies.

Handbook of research on small business and entrepreneurship / Chell, Elizabeth, editor of