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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing -- Mathematical models.
Available: Copies:
2. 
Cover image for Segmentation, revenue management, and pricing analytics
Segmentation, revenue management, and pricing analytics
by 
Bodea, Tudor, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of
Available: Copies:
3. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Mathematical models.
Available: Copies:
4. 
Cover image for Marketing models : multivariate statistics and marketing analysis
Marketing models : multivariate statistics and marketing analysis
by 
Iacobucci, Dawn, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing models : multivariate statistics and marketing analysis / Iacobucci, Dawn, author.
Available: Copies:
5. 
Cover image for Quantitative models in marketing research
Quantitative models in marketing research
by 
Franses, Philip Hans, 1963-
Format: 
Books
Publication Date 
2010 2001
Excerpt: 
Marketing research -- Mathematical models.
Available: Copies:
6. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing -- Mathematical models.
Available: Copies:
7. 
Cover image for Market new products successfully : using simulated test marketing technology
Market new products successfully : using simulated test marketing technology
by 
Clancy, Kevin J., 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Market new products successfully : using simulated test marketing technology / Clancy, Kevin J
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8. 
Cover image for Excel models for business and operations management
Excel models for business and operations management
by 
Barlow, John F.
Table of contents http://www.loc.gov/catdir/toc/ecip057/2005003239.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Business -- Decision making -- Mathematical models -- Computer programs.
Available: Copies:
9. 
Cover image for Marketing engineering : computer-assisted marketing analysis and planning
Marketing engineering : computer-assisted marketing analysis and planning
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Decision making -- Mathematical models.
Available: Copies:
10. 
Cover image for Quantitative models in marketing research
Quantitative models in marketing research
by 
Franses, Philip Hans, 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing research -- Mathematical models.
Available: Copies:
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