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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within
Available: Copies:
2. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
Available: Copies:
3. 
Cover image for Purchasing and supply management
Purchasing and supply management
Purchasing and supply management
by 
Badenhorst, J. A. (Johanna Adolphina), 1954- editor.
Format: 
Books
Publication Date 
2023 2018
Excerpt: 
areas of application. This new edition has been comprehensively updated and includes case studies and
Available: Copies:
4. 
Cover image for The strategic management process: a South African perspective
The strategic management process: a South African perspective
The strategic management process: a South African perspective
by 
J.A.A (Kobus) Lazenby editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
numerous figures and "strategy in action" case studies to support the theory. The strategic management
Available: Copies:
5. 
Cover image for MIS : management information systems
MIS : management information systems
MIS : management information systems
by 
Bidgoli, Hossein, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
computing and blockchain. New case studies and information boxes connect the principles your students are
Available: Copies:
6. 
Cover image for Marketing research.
Marketing research.
Marketing research.
by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
7. 
Cover image for BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
by 
Makhitha, KM.
Format: 
Books
Publication Date 
2020
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
8. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
African setting through case studies.
Available: Copies:
9. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
10. 
Cover image for Purchasing and supply management
Purchasing and supply management
Purchasing and supply management
by 
Badenhorst, J. A. (Johanna Adolphina), 1954- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
areas of application. This new edition has been comprehensively updated and includes case studies and
Available: Copies:
11. 
Cover image for Successful Project Management
Successful Project Management
Successful Project Management
by 
Gido, Jack, 1945-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281884&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Project management -- Case studies.
Available: Copies:
12. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within
Available: Copies:
13. 
Cover image for Primer of public relations research
Primer of public relations research
Primer of public relations research
by 
Stacks, Don W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
research methodology: case studies -- Qualitative research methodology: methods of observing people
Available: Copies:
14. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
15. 
Cover image for The public relations handbook
The public relations handbook
by 
Theaker, Alison, author.
E-book
cover image
Title
Format: 
Books
Publication Date 
2016
Excerpt: 
themes in public relations research and exploratory case studies on public relations practices in
Available: Copies:
16. 
Cover image for General management
General management
General management
by 
Lazenby, Kobus.
Format: 
Books
Publication Date 
2015
Excerpt: 
Industrial management -- Case studies.
Available: Copies:
17. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
18. 
Cover image for Strategic management : concepts and cases : a competitive advantage approach
Strategic management : concepts and cases : a competitive advantage approach
Strategic management : concepts and cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
19. 
Cover image for Strategic management : developing sustainability in Southern Africa
Strategic management : developing sustainability in Southern Africa
Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategic planning -- South Africa -- Case studies.
Available: Copies:
20. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
Strategic management : concepts and cases
by 
David, Fred R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
21. 
Cover image for Principles of business management
Principles of business management
Principles of business management
by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage
Available: Copies:
22. 
Cover image for Strategic management : southern African concepts and cases
Strategic management : southern African concepts and cases
Strategic management : southern African concepts and cases
by 
Ehlers, Tienie.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic planning -- South Africa -- Case studies.
Available: Copies:
23. 
Cover image for Leadership in the African context
Leadership in the African context
Leadership in the African context
by 
Van Zyl, Ebben.
Format: 
Books
Publication Date 
2009
Excerpt: 
Leadership -- Africa -- Case studies.
Available: Copies:
25. 
Cover image for Action research in education
Action research in education
Action research in education
by 
Stringer, Ernest T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0716/2007016425.html
Format: 
Books
Publication Date 
2008
Excerpt: 
purposes and pathways -- Case studies : action research reports presentations and performances -- Online
Available: Copies:
26. 
Cover image for Writing for the media in southern Africa
Writing for the media in southern Africa
Writing for the media in southern Africa
by 
Nel, François.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies
Available: Copies:
27. 
Cover image for Worldwide destinations : the geography of travel and tourism
Worldwide destinations : the geography of travel and tourism
Worldwide destinations : the geography of travel and tourism
by 
Boniface, Brian G.
Format: 
Books
Publication Date 
2005
Excerpt: 
"Worldwide destinations casebook provides 36 comprehensive case studies of international tourism
Available: Copies:
28. 
Cover image for Strategic management : concepts
Strategic management : concepts
Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
29. 
Cover image for Organisational development : new models and methods for Southern Africa
Organisational development : new models and methods for Southern Africa
Organisational development : new models and methods for Southern Africa
by 
Moerdyk, A. P. (Alwyn Paul)
Format: 
Books
Publication Date 
2003
Excerpt: 
of organisational structures and processes. Fascinating Case Studies help introduce the practical
Available: Copies:
30. 
Cover image for Ecotourism : impacts, potentials, and possibilities
Ecotourism : impacts, potentials, and possibilities
Ecotourism : impacts, potentials, and possibilities
by 
Wearing, Stephen.
Table of contents http://catdir.loc.gov/catdir/toc/els033/99032360.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99032360.html
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Linking conservation and communities: community benefits and social costs -- Case studies: the local and
Available: Copies:
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