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1. 
Cover image for Evaluating research : methodology for people who need to read research
Evaluating research : methodology for people who need to read research
by 
Dane, Francis C., 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Communication ; Methodological Issues in Content Analysis ; Case Study ; Mixed Method Research ; Summary
Available: Copies:
2. 
Cover image for Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
by 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus
Available: Copies:
3. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
McQuail's mass communication theory / McQuail, Denis.
Available: Copies:
4. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis
Available: Copies:
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