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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marktforschung.
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4. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Marktforschung.
Available: Copies:
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