Introduction to accounting 1A. Workbook

Introduction to accounting 1A. Workbook

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Does the colour of the beer bottle influence South African consumers' perception of the brand?

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

What is on the bottle : a study into key visual elements of South African wine label design and packaging

The use of gamification as a marketing communication tool to engage with South African millenials

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Online retail and the mobile phone in South Africa

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

1987-2007, Design achievers : 20 years of nurturing design leadership

Black diamond unearthing South Africa's new black middle class.