Leadership and the one-minute manager

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

How Toyota became #1 : leadership lessons from the world's greatest car company

1987-2007, Design achievers : 20 years of nurturing design leadership

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Brand strategy 3 : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Creative development : reading pack.

Introduction to creative development : reading pack.

Principles of innovation : reading pack.

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effect of corporate rebranding : National Lotteries Commission perspective

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor

The importance of internal communication within organisations towards building brand identity

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An investigation of brand names as product names in the South African context

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

Fashion branding and social media : the impact of social media on branding in the fashion industry

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Leveraging customer service to build brand equity

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Will the current brand management model that have sustained companies in the last decade be sustainable in future

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

A grounded theory approach to applying change management principles to the rebranding process

Organisational behaviour : a contemporary South African perspective

Marketing management : a South African perspective

Organisational behaviour : a contemporary South African perspective

Organisational behaviour : global and Southern African perspectives

Raise your leaders

Organisational behaviour : a contemporary South African perspective

Organisational behaviour : global and Southern African perspectives

Tribes : we need you to lead us