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1.

Cover image for The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Available: Copies:

2.

Cover image for Marketing plans : a complete guide in pictures

Marketing plans : a complete guide in pictures

Marketing plans : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Available: Copies:

3.

Cover image for Market segmentation : how to do it and how to profit from it

Market segmentation : how to do it and how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Available: Copies:

4.

Cover image for Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Available: Copies:

5.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Available: Copies:

6.

Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness

Marketing accountability : a new metrics model to measure marketing effectiveness

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011 2009

Available: Copies:

7.

Cover image for Creating powerful brands.

Creating powerful brands.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Available: Copies:

8.

Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

by

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Available: Copies:

9.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Available: Copies:

10.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Available: Copies:

11.

Cover image for Market segmentation : how to do it, how to profit from it

Market segmentation : how to do it, how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Available: Copies:

12.

Cover image for Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Available: Copies:

13.

Cover image for Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets

by

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Available: Copies:

14.

Cover image for Marketing plans that work

Marketing plans that work

Marketing plans that work

by

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Available: Copies:

15.

Cover image for The new marketing : transforming the corporate future

The new marketing : transforming the corporate future

The new marketing : transforming the corporate future

by

McDonald, Malcolm.

Format:

Books

Publication Date

2002

Available: Copies:

16.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Available: Copies:

17.

Cover image for Marketing plans

Marketing plans

Marketing plans

by

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Available: Copies:

18.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Available: Copies:

19.

Cover image for Marketing planning for services

Marketing planning for services

by

McDonald, Malcolm.

Format:

Books

Publication Date

1996

Available: Copies:

20.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Available: Copies:

21.

Cover image for The marketing planner

The marketing planner

The marketing planner

by

McDonald, Malcolm.

Format:

Books

Publication Date

1993

Available: Copies:

22.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1989

Available: Copies:

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