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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

Available: Copies:

Graphic design school : the principles and practices of graphic design

Dabner, David.

Format:

Books

Publication Date

2010

Excerpt:

taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand

Available: Copies:

Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

'? -- How newspapers work -- Launches -- Getting into the electronic media -- Preparing for the interview

Available: Copies:

The Loerie Awards 2006.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, Newspaper -- Awards -- South Africa.

Available: Copies:

Graphic communications today

Ryan, William E.

Format:

Books

Publication Date

2004

Excerpt:

Newspaper layout and typography.

Available: Copies:

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

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