Personal selling / Bogaards, M., author.

Selling building partnerships / Castleberry, Stephen Bryon author

ABC's of relationship selling through service / Futrell, Charles, author.

Selling -- Problems, exercises, etc.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

mechanism. These best-selling authors are known as leading marketing educators and their book, a global

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

firms selling and distributing products and services in many countries around the world"--.

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

practices -- Chapter 5. Popular culture, nature and environmental issues -- Chapter 6. Selling "nature/the

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

, electrical, aerospace, biomedical, and chemical engineering. Now in its eighth edition, this top-selling text

mobile -- Managing personal communications: direct and database marketing and personal selling

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

advertising -- Public relations and selling -- Public relations and research -- The practice of public

"This best-selling comprehensive book conveys the relevance of sociology by including a timely

selling your work -- The student book -- Conclusion.

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast

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This book "combines the expertise and international perspective of best-selling Economics author

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity