Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Brands & branding in South Africa 2015.

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

Competition, diversity and economic performance

Brands & branding in South Africa 2013.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Happy customers everywhere : how your business can profit from the insights of positive psychology

Marketing without advertising : brand preference and consumer choice in Cuba

Brands & branding in South Africa 2012 : brands--the people's choice.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Brand management : Principles and Practices

Managing customer relationships : a strategic framework

Brands & branding South Africa 2011 : the people's choice.

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

The psychology of marketing : cross-cultural perspectives

Interpreting consumer choice : the behavioral perspective model

Brands & branding in South Africa 2010 : brands- the people's choice.

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Developing winning brand strategies

Understanding consumers of food products

How consumers decide

The satisfied customer : winners and losers in the battle for buyer preference

Billions : selling to the new Chinese consumer

Flock and flow : predicting and managing change in a dynamic marketplace

Lifestyle market segmentation

Customer intelligence : from data to dialogue

Cheap : the real cost of the global trend for bargains, discounts & customer choice

Shop 'til you drop : consumer behavior and American culture

Domestic violence sourcebook : basic consumer health information about the causes and consequences of abusive relationships, including physical violence, sexual assault, battery, stalking, and emotional abuse ... along with a glossary of related terms and resources for additional help and information

Customer behaviour : consumer behaviour and beyond

No logo brands, globalization, resistance

Emotional decisions : tradeoff difficulty and coping in consumer choice

Customer behavior : consumer behavior & beyond

The encyclopaedia of brands & branding in South Africa.

From mind to market : reinventing the retail supply chain