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by 
Matshitse, Naledi Ayanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and
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by 
Mavimbela, Mapula.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Celebrity endorsement as a persuasive technique for advertisers in South Africa / Mavimbela, Mapula.
Available: Copies:
by 
Burnett, Michael
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Made in South Africa a study of the Proudly South African marketing campaign / Burnett, Michael
Available: Copies:
by 
Mackay, Brett.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The influence of alcohol marketing channels on alcohol consumption : a quantitative study of
Available: Copies:
by 
Matiringe, Tanitta.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
A study to explore whether colorism in cosmetic branding contributes to racial segmentation and
Available: Copies:
by 
Botha, Levina J.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Social media, brand image and Statistics South Africa : an exploration of Twitter's role in
Available: Copies:
by 
Nyembe, Jacqueline.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
A study of female consumer attitudes towards celebrity endorsement of cosmetic products within
Available: Copies:
by 
Kumalo, Lerato Thuthuka.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
An exploratory study of how a select group of successful SMEs use social commerce to grow their
Available: Copies:
by 
Van Breda, Demi Lauren.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Is brand South Africa creating a positive rainbow nation for our millennials / Van Breda, Demi
Available: Copies:
by 
Harries, V.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The role of organisational culture in building a differentiated brand : an exploration of Virgin
Available: Copies:
by 
Prinsloo, Megan.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Political jamming : challenging hegemonic power-constellations in South Africa from a branding
Available: Copies:
by 
Rodriques, Shannon.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national
Available: Copies:
by 
Nhlapo, Kwandisiwe.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Brand longevity in South African music industry : a case study of Idols South Africa since its
Available: Copies:
by 
Arendse, Melody.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South
Available: Copies:
by 
Shier, James.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The value of being authentic : a qualitative study of the effects of brand authenticity on
Available: Copies:
by 
Aucamp, Jacques.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The strategy behind digital branded entertainment and real world interaction : a study to assist
Available: Copies:
by 
Maohapeloa, Joshuoa Pulumo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
: a case study of Volvo cars, South Africa / Maohapeloa, Joshuoa Pulumo.
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by 
Khumalo, Zama.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary
Available: Copies:
by 
Piccione, Chanel.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three
Available: Copies:
by 
Hellriegel, Candice.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
'Race', brand communications and South Africa : a critical review / Hellriegel, Candice.
Available: Copies:
by 
Rifkind, Daniel.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
Available: Copies:
by 
Fourie, Janice.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Graphic communication and education's importance to the masses in a contemporary South Africa /
Available: Copies:
by 
Smith, Victoria.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
South Africa's property market : is the recent rise in the market a boom or a bubble? / Smith
Available: Copies:
by 
Redelinghuys, E.
Format: 
Manuscript
Publication Date 
2003
Excerpt: 
Low cost housing as a contemporary art in South Africa / Redelinghuys, E.
Available: Copies:
by 
Graham, Sandra Joyce.
Format: 
Manuscript
Publication Date 
2000
Excerpt: 
Developing a world-class short-term insurance website for South Africa / Graham, Sandra Joyce.
Available: Copies:
by 
Dziba, Khangelani.
Format: 
Manuscript
Publication Date 
2021
Excerpt: 
Queer marginality and planning for brand resonance : a qualitative critique of the South African
Available: Copies:
by 
Van Zyl, Heila Maria
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
The development of a framework for postgraduate studies in communication design / Van Zyl, Heila
Available: Copies:
by 
Kennard, Catherine.
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
A quantitative exploration of South African consumer's perception and response to Mc Donald's
Available: Copies:
by 
Belling, Cameron
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
The evolution of Old Spice in a new media environment / Belling, Cameron
Available: Copies:
by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
The impact of brand presence at music festivals a consumer perspective on what works and what
Available: Copies:
by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
The consumer decision journey of a Varsity College student the moment of truth / Orton, Lesley
Available: Copies:
by 
Hunn, Kendra
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Setting sights on building a strong brand key insights from the South African gin trend a case
Available: Copies:
by 
Pasiya, Sesothando.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The nuclear family and household goods : a qualitative study exploring the perceptions of women in
Available: Copies:
by 
Mushonga, Tendai.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Qualitative research study on nation branding : construction of a theoretical nation branding model
Available: Copies:
by 
Stevens, Kim.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
A triangulation study by means of an online survey identifying how customer service instils
Available: Copies:
by 
Mzimba, Lungiswa.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South
Available: Copies:
by 
Breganski, Carla.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour /
Available: Copies:
by 
Kruger, Japie.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Social enterprise brands within a South African context / Kruger, Japie.
Available: Copies:
by 
Agar, Gareth.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
A study of brand memorability and engagement at the South African music festival Oppikoppi / Agar
Available: Copies:
by 
Barnard, Wilhemina.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Creating shared value and brand sustainability : a South African advertising industry analysis /
Available: Copies:
by 
Bester, Karle Marcell.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The art of online art marketing : consumer dynamics in online art purchasing : a South African
Available: Copies:
by 
Van Wyk, Shannon Roxanne.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Twitter as a tool for revolution : a study into how social movement organisations in South African
Available: Copies:
by 
Kodisang, Lebogang.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Could the black diamond spending culture have an impact on a brand's health? / Kodisang, Lebogang.
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by 
Fockema, Ronel
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An investigation on establishing and developing a new brand within the South African jewellery
Available: Copies:
by 
Slabber, Marthinus.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
What is on the bottle : a study into key visual elements of South African wine label design and
Available: Copies:
by 
Racitti, Riccardo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The use of gamification as a marketing communication tool to engage with South African millenials /
Available: Copies:
by 
Odendaal, Jeanne.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African
Available: Copies:
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target
Available: Copies:
by 
Vermeer, Clarissa.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The art of branding : a cross-country comparative study of two contemporary art galleries / Vermeer
Available: Copies:
by 
Van der Meulen, Warren.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
A smokers choice : exploring the relationship between South African students and their cigarette
Available: Copies:
by 
Butterworth, Ashleigh.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The South African blogosphere : a youth consumer driven community / Butterworth, Ashleigh.
Available: Copies:
by 
Deane, Alistair.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
David and Goliath : a study of the South African domestic airline business from a brand health
Available: Copies:
by 
Arndt, Jasmine Star.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing
Available: Copies:
by 
Denny, Lincon.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
A sensory experience : an exploration of the power of brand experiences as opposed to traditional
Available: Copies:
by 
De Kock, Kaitlin.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN /
Available: Copies:
by 
Colville, Sarah.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
A cross-sectional qualitative study exploring how buskers and crafters use their art to express the
Available: Copies:
by 
Dawson, Candice Kim.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
A qualitative study in evaluating the effects of celebrity endorsments in the media on young South
Available: Copies:
by 
Verheem, Monique.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Hitler : a lasting influence on contemporary graphic design / Verheem, Monique.
Available: Copies:
by 
Moosa, Khatoon.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
A brief historical and technical overview of pearls with a discussion on it's symbolism and
Available: Copies:
by 
Bredell, Elmien.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
A brief history of the development, production and distribution of silk and its subsequent link to
Available: Copies:
by 
Matshivha, Tshiwela.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
A brief overview of the development of bonnets and its continued usage in contemporary children's
Available: Copies:
by 
Nel, Idahlia.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
A chonological overview of the development of tailoring and of the associated tailoring techniques /
Available: Copies:
by 
Boodhoo, Viksha.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
A comparative study of the skirt between the 20th and 21st centuries / Boodhoo, Viksha.
Available: Copies:
by 
September, Mandy.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
A historical overview of the significance and use of veiling in cultural and fashion spheres from
Available: Copies:
by 
Becker, Daniel Cameron.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
The liquid chefs experience : the role of internal communication and the employee in building a
Available: Copies:
by 
Japhet, Antoinette.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
The relevance and use of the five senses in South African grocery retail stores : a Martin
Available: Copies:
by 
Kritizinger, Jake.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Marketing alternative rock music with branding : a South African perspective / Kritizinger, Jake.
Available: Copies:
by 
Lehobye, Thabang.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole /
Available: Copies:
by 
Govind, Kishan.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Is the South African music industry collectively performing as a local and international support
Available: Copies:
by 
Thethe, Monabisi.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
An inventory into a South African celebrity versus an American or international celebrity : a
Available: Copies:
by 
Mwamwetta, Monna.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Multicultural brand communication : a look at the South African 'diamond' markets / Mwamwetta
Available: Copies:
by 
Richardson, Charl.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Pixels on a canvas : digital science fiction and fantasy illustration / Richardson, Charl.
Available: Copies:
by 
Hunter, Leigh.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
A postmodern dialogue on feminism in performance art / Hunter, Leigh.
Available: Copies:
by 
Mogashane, Masego.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
My culture kicks : a critical analysis of the relationship between sneaker corporations and South
Available: Copies:
by 
Moabelo, Thulani.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Comic books as a form of visual communication and the way it reflect the society of its time /
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by 
Van Staden, Chantell.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
A critical study on defective architectural practices / Van Staden, Chantell.
Available: Copies:
by 
Otto, Danie.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
From a pre-historic to a futuristic creation of animation : the birth of cyber arts / Otto, Danie.
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by 
Marais, M.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Is there a successful process used by creative agencies in their different departments in order to
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by 
Visser, Grethe.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
The lack of design when planning IT-centres does not create a stimulating and pleasant environment
Available: Copies:
by 
Wybrow, Lauren.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
South African film : is there a future? / Wybrow, Lauren.
Available: Copies:
by 
Jansen, Rulene.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
An inside look at launching your career as a fashion photographer / Jansen, Rulene.
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by 
Sofocli, Evely.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Independent Institute of Education. Design School Southern Africa.
Available: Copies:
by 
Dinake, Rebone.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
A critical discussion on cultural identities and political art / Dinake, Rebone.
Available: Copies:
by 
Pieterse, Johan.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
From a modernist influence to a post-modern execution : the focus on the South African art scene /
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by 
D'Artnell, A. N.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Independent Institute of Education. Design School Southern Africa.
Available: Copies:
by 
Breed, Mignon.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
A South African architecture : what is it? : where is it? / Breed, Mignon.
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by 
Calitz, Anél.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Do high-tech materials cause a high-tech style in architecture or does modern architecture make new
Available: Copies:
by 
Opperman, Anton S.
Format: 
Manuscript
Publication Date 
2002
Excerpt: 
Photographic manipulation, what can we believe? : a photo journalistic debate / Opperman, Anton S.
Available: Copies:
by 
Estribio, Sandra.
Format: 
Manuscript
Publication Date 
2002
Excerpt: 
Surrealism as a literary and artistic movement that attempts to express workings of the
Available: Copies:
by 
Dippenaar, Elmarie Elizabeth.
Format: 
Manuscript
Publication Date 
2000
Excerpt: 
Product development : a juice dispenser for demostic use / Dippenaar, Elmarie Elizabeth.
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