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1. 
Cover image for Public relations
Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations / Gordon, Averill.
Available: Copies:
3. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Benecke, Dalien Rene
Format: 
Books
Publication Date 
2024
Excerpt: 
Handbook of public relations / Benecke, Dalien Rene
Available: Copies:
4. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
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Format: 
Books
Publication Date 
2016
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
5. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
6. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2010
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
7. 
Cover image for Public relations : fresh perspectives
Public relations : fresh perspectives
Public relations : fresh perspectives
by 
Botha, Dawid.
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations : fresh perspectives / Botha, Dawid.
Available: Copies:
8. 
Cover image for Public relations : African perspectives
Public relations : African perspectives
Public relations : African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations : African perspectives / Rensburg, Ronél S.
Available: Copies:
9. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Skinner ...[et al.]
Format: 
Books
Publication Date 
2004
Excerpt: 
Handbook of public relations Skinner ...[et al.]
Available: Copies:
10. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introducing public relations : theory and practice / Butterick, Keith.
Available: Copies:
11. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Silverman, Deborah A., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Strategic planning for public relations / Silverman, Deborah A., author.
Available: Copies:
12. 
Cover image for Public relations : theory and practice
Public relations : theory and practice
Public relations : theory and practice
by 
Fourie, Letitia Engela, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Public relations : theory and practice / Fourie, Letitia Engela, editor.
Available: Copies:
13. 
Cover image for Public relations and strategic communication
Public relations and strategic communication
by 
Sutherland, Karen, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Public relations and strategic communication / Sutherland, Karen, author.
Available: Copies:
14. 
Cover image for Public relations writing : strategies & structures
Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Public relations writing : strategies & structures / Newsom, Doug, author.
Available: Copies:
15. 
Cover image for Public relations : theory and practice
Public relations : theory and practice
Public relations : theory and practice
by 
Fourie, Letitia Engela, editor.
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Format: 
Books
Publication Date 
2017
Excerpt: 
Public relations : theory and practice / Fourie, Letitia Engela, editor.
Available: Copies:
16. 
Cover image for The practice of public relations
The practice of public relations
The practice of public relations
by 
Koonin, Marla, compiler.
Format: 
Books
Publication Date 
2014
Excerpt: 
The practice of public relations / Koonin, Marla, compiler.
Available: Copies:
17. 
Cover image for Public relations : theory and practice
Public relations : theory and practice
Public relations : theory and practice
by 
Fourie, L., editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Public relations : theory and practice / Fourie, L., editor.
Available: Copies:
18. 
Cover image for Public relations writing : form & style
Public relations writing : form & style
Public relations writing : form & style
by 
Haynes, Jim,
Format: 
Books
Publication Date 
2013
Excerpt: 
Public relations writing : form & style / Haynes, Jim,
Available: Copies:
19. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations writing : form and style / Newsom, Doug.
Available: Copies:
20. 
Cover image for Public relations in South Africa
Public relations in South Africa
Public relations in South Africa
by 
Lubbe, B.A. and Puth G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations in South Africa Lubbe, B.A. and Puth G.
Available: Copies:
21. 
Cover image for Understanding public relations : theory, culture and society
Understanding public relations : theory, culture and society
Understanding public relations : theory, culture and society
by 
Edwards, Lee (Lee M. S.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.
Available: Copies:
22. 
Cover image for Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.
Available: Copies:
23. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Positioning theory and strategic communication : a new approach to public relations research and
Available: Copies:
24. 
Cover image for Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Public relations and communications : from theory to practice / O'Donnell, Aoife, author.
Available: Copies:
25. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette
Available: Copies:
26. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953
Available: Copies:
28. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette
Available: Copies:
29. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette.
Format: 
Books
Publication Date 
2011
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.
Available: Copies:
30. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2010
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
31. 
Cover image for Essentials of effective public relations for Sub-Saharan
Essentials of effective public relations for Sub-Saharan
Essentials of effective public relations for Sub-Saharan
by 
Cutlip, Scott M. ... [et al.]
Format: 
Books
Publication Date 
2002
Excerpt: 
Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]
Available: Copies:
32. 
Cover image for Digital PR
Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Internet in public relations.
Available: Copies:
33. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Available: Copies:
34. 
Cover image for Political science today
Political science today
Political science today
by 
Whitman Cobb, Wendy N., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
subfield chapters on Comparative Politics, International Relations, American Government, Political Economy
Available: Copies:
35. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
36. 
Cover image for Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
public relations professionals, as well as content creators and journalists. This book teaches essential
Available: Copies:
37. 
Cover image for Public economics
Public economics
Public economics
by 
Calitz, Estian, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
Public economics / Calitz, Estian, editor.
Available: Copies:
38. 
Cover image for Corporate communication a guide to theory and practice
Corporate communication a guide to theory and practice
Corporate communication a guide to theory and practice
by 
Cornelissen, Joep VerfasserIn.
Format: 
Books
Publication Date 
2023
Excerpt: 
communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate
Available: Copies:
39. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
KMPL: Public relations
Available: Copies:
40. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
41. 
Cover image for Advertising & promotion
Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy
Available: Copies:
42. 
Cover image for Principles of strategic communication
Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Public relations.
Available: Copies:
43. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
44. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing
Available: Copies:
45. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service
Available: Copies:
46. 
Cover image for Public finance fundamentals
Public finance fundamentals
Public finance fundamentals
by 
Moeti, Kabelo.
Format: 
Books
Publication Date 
2019
Excerpt: 
Finance, Public -- Law and legislation -- South Africa.
Available: Copies:
47. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Available: Copies:
48. 
Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
49. 
Cover image for The basics of media writing : a strategic approach
The basics of media writing : a strategic approach
The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
Available: Copies:
50. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
51. 
Cover image for Media now : understanding media, culture, and technology
Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media
Available: Copies:
52. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
digital public relations executives. Primarily, these are all online storytellers and this book aims to
Available: Copies:
53. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms
Available: Copies:
54. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
Available: Copies:
55. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion
Available: Copies:
56. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
customers and communicating customer value and advertising -- Promoting products : public relations and
Available: Copies:
57. 
Cover image for The law of delict in South Africa
The law of delict in South Africa
The law of delict in South Africa
by 
Loubser, M. M., editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
damages -- Legal and public policy considerations that have justified the statutory development of the law
Available: Copies:
58. 
Cover image for Media/impact : an introduction to mass media
Media/impact : an introduction to mass media
Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
59. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
60. 
Cover image for Business writing today : a practical guide
Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14
Available: Copies:
62. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
63. 
Cover image for Media and journalism : new approaches to theory and practice
Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media
Available: Copies:
64. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
65. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point
Available: Copies:
66. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
67. 
Cover image for South African municipal government and administration
South African municipal government and administration
South African municipal government and administration
by 
Thornhill, C.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242994&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Human resources -- Municipal associations and related institutions -- Public relations and information
Available: Copies:
68. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management
Available: Copies:
69. 
Cover image for Public finance fundamentals
Public finance fundamentals
Public finance fundamentals
by 
Moeti, Kabelo.
Format: 
Books
Publication Date 
2014
Excerpt: 
Finance, Public -- Law and legislation -- South Africa.
Available: Copies:
70. 
Cover image for Managing human capital in public sector
Managing human capital in public sector
Managing human capital in public sector
by 
Mello, David Mbati.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
Managing human capital in public sector / Mello, David Mbati.
Available: Copies:
71. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and
Available: Copies:
72. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
Available: Copies:
73. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion
Available: Copies:
74. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
Available: Copies:
75. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
relations for events -- Risk management and legalities -- Event project management and set up issues -- The
Available: Copies:
76. 
Cover image for Enjoy economics. Grade 10, Learner's book
Enjoy economics. Grade 10, Learner's book
Enjoy economics. Grade 10, Learner's book
by 
Levin, M. (Michiel)
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Dynamics of markets -- Production possibility curves -- The public sector -- Growth, developments and
Available: Copies:
77. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
78. 
Cover image for Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The
Available: Copies:
79. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication. Leadership and change communication -- Corporate social responsibility and community relations.
Available: Copies:
80. 
Cover image for South African human resource management for the public sector
South African human resource management for the public sector
by 
Van der Westhuizen, Ernst.
Format: 
Books
Publication Date 
2011
Excerpt: 
South African human resource management for the public sector / Van der Westhuizen, Ernst.
Available: Copies:
81. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
82. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
83. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
Available: Copies:
84. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event
Available: Copies:
85. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial
Available: Copies:
86. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
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87. 
Cover image for Ethics in media communications : cases and controversies
Ethics in media communications : cases and controversies
Ethics in media communications : cases and controversies
by 
Day, Louis A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
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Publication Date 
2006
Excerpt: 
principles of American business ; Public Relations Society of America, Code of ethics.
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88. 
Cover image for Creating a winning E-business
Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
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Publication Date 
2006
Excerpt: 
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
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89. 
Cover image for Writing for the media in southern Africa
Writing for the media in southern Africa
by 
Nel, François.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
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90. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
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Publication Date 
2004
Excerpt: 
Public relations.
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91. 
Cover image for Guide to media relations
Guide to media relations
Guide to media relations
by 
Schenkler, Irv.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
92. 
Cover image for Perfect PR
Perfect PR
Perfect PR
by 
Maitland, Iain.
Format: 
Books
Publication Date 
1999
Excerpt: 
Public relations.
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93. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
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Publication Date 
1999
Excerpt: 
goals of public relations and fundraising. Health communication professionals however saw that the
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