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Print
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on aligning technology with strategy.
Available: Copies:
3. 
Cover image for MIS : management information systems
by 
Bidgoli, Hossein, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and
Available: Copies:
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2019
Excerpt: 
Business enterprises -- Finance.
Available: Copies:
5. 
Cover image for Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
today -- Global e-business and collaboration -- Information systems, organizations, and strategy
Available: Copies:
6. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
7. 
Cover image for CIMA. Subject E2, Project and relationship management. Study text.
by 
Chartered Institute of Management Accountants.
Format: 
Books
Publication Date 
2016
Excerpt: 
approaches to strategy -- Competitive advantage -- The nature of the global business environment
Available: Copies:
8. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
Available: Copies:
9. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
Available: Copies:
by 
Skae, F. O. (Frederick Owen)
Format: 
Books
Publication Date 
2014
Excerpt: 
Business enterprises -- Finance -- Problems, exercises, etc.
Available: Copies:
11. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
Available: Copies:
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business enterprises -- Computer network resources.
Available: Copies:
13. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
Available: Copies:
by 
Hough, Johan, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Crafting and executing strategy : creating sustainable high performance in South African businesses
Available: Copies:
15. 
Cover image for Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
to face. As a response to the increasing complexity of the business environment, this book deals with
Available: Copies:
16. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Information Systems Development is key to business strategy -- brief history of Information Systems
Available: Copies:
17. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
18. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
19. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.), editor.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to business management / Du Toit, G. S. (Gawie S.), editor.
Available: Copies:
20. 
Cover image for Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
22. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2008
Excerpt: 
marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in
Available: Copies:
23. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction to business management / Du Toit, G. S. (Gawie S.)
Available: Copies:
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
Available: Copies:
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
The business of tourism management / Beech, John G., 1947-
Available: Copies:
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
Available: Copies:
28. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
business processes making them able to sense changes in the business climate and initiative tactical
Available: Copies:
30. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
31. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
Available: Copies:
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A
Available: Copies:
33. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.
Available: Copies:
by 
Hitt, Michael A.
Format: 
Books
Publication Date 
2003
Excerpt: 
: strategy formulation. Business-level strategy -- Competitive rivalry and competitive dynamics -- Corporate
Available: Copies:
36. 
Cover image for Research methods for business students
by 
Saunders, M. N. K.
Format: 
Books
Publication Date 
2003
Excerpt: 
Research methods for business students / Saunders, M. N. K.
Available: Copies:
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
39. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2003
Excerpt: 
. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch
Available: Copies:
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
Available: Copies:
by 
Gerstner, Louis V.
Format: 
Books
Publication Date 
2002
Excerpt: 
International Business Machines Corporation -- Management.
Available: Copies:
43. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
Available: Copies:
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
-on instruction found in today's finest business schools and executive education seminars, then outlines a step
Available: Copies:
45. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch
Available: Copies:
46. 
Cover image for Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
48. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.
Available: Copies:
by 
Kiyosaki, Robert T., 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
Outlines a strategy for attaining wealth by looking for business opportunities and investing wisely
Available: Copies:
by 
Steyn, Benita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Corporate communication strategy / Steyn, Benita.
Available: Copies:
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
by 
David, Fred R.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing
Available: Copies:
by 
Smit, P. J.
Format: 
Books
Publication Date 
1999
Excerpt: 
make cents -- Leadership and vision -- Mission statements revisited -- Setting business objectives and
Available: Copies:
by 
Cortada, James W.
Format: 
Books
Publication Date 
1998
Excerpt: 
business strategies -- Receiving value from computers and the high priests of technology -- Best practices
Available: Copies:
55. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
56. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
technology supports business strategy ; The information planning grid ; Management strategies -- Technology
Available: Copies:
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
Available: Copies:
59. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
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