Search Results for Promotions.

1.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

2.

ADVERTISING AND INTEGRATED BRAND PROMOTION.

by

SCHEINBAUM, ANGELINE CLOSE.

Format:

Books

Publication Date

2022

Excerpt:

ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.

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3.

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

4.

Advertising, promotion, and other aspects of integrated marketing communications

by

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Available: Copies:

5.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

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6.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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7.

Marketing fashion : strategy, branding and promotion

by

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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8.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

9.

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

10.

The fundamentals of creative advertising

by

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

11.

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

12.

How to write great copy : learn the unwritten rules of copywriting

by

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
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ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

13.

The art of promotion : creating distinction through innovative production techniques

by

Cyr, Lisa.

Format:

Books

Publication Date

2005 2003

Excerpt:

The art of promotion : creating distinction through innovative production techniques / Cyr, Lisa.

Available: Copies:

14.

Marketing payback : is your marketing profitable?

by

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

Available: Copies:

15.

Typography workbook : a real-world guide to using type in graphic design

by

Samara, Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html

Format:

Books

Publication Date

2004

Excerpt:

, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity

Available: Copies:

16.

The 22 irrefutable laws of advertising (and when to violate them)

by

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

17.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

18.

IMC : using advertising and promotion to build brands

by

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)

Available: Copies:

19.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

20.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

by

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Available: Copies:

21.

Marketing : best practices

by

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Available: Copies:

22.

Brand spirit : how cause related marketing builds brands

by

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Cause Related Marketing -- Differentiating CRM From 'Charity Promotions' -- Case History: Daddies

Available: Copies:

23.

Advertising communications & promotion management

by

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

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