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Print
by 
Abratt, Russell.
Format: 
Books
Publication Date 
1989
Excerpt: 
Sales management : an operational approach / Abratt, Russell.
Available: Copies:
by 
Rifkind, Daniel.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
Available: Copies:
3. 
Cover image for Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by 
Mathieson, Rick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
Available: Copies:
by 
Kunene, Siyanda.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
The use of personal branding in the property sales market to improve property sales : the Chas
Available: Copies:
5. 
Cover image for The sales advantage : how to get it, keep it, and sell more than ever
by 
Crom, J. Oliver.
Format: 
Books
Publication Date 
2003
Excerpt: 
The sales advantage : how to get it, keep it, and sell more than ever / Crom, J. Oliver.
Available: Copies:
by 
Robey, Daniel.
Format: 
Books
Publication Date 
1994
Excerpt: 
Sales, Carol A.
Available: Copies:
7. 
Cover image for Looking closer : critical writings on graphic design
by 
Bierut, Michael.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Allworth Press : American Institute of Graphic Arts ; Distributor, Consortium Book Sales
Available: Copies:
8. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
9. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
by 
Ching, Francis D. K., 1943- author, illustrator.
Format: 
Books
Publication Date 
2018
Excerpt: 
"Sales handles - In Frank's distinctive graphic style, over 1500 hand drawings reinforce the
Available: Copies:
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Sales promotion -- Textbooks.
Available: Copies:
13. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
14. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
15. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach
Available: Copies:
16. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion
Available: Copies:
17. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales
Available: Copies:
18. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
Available: Copies:
19. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
20. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Available: Copies:
21. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; The sales contract ; Electronic agreements and signatures ; Sales on approval ; Title ; Risk
Available: Copies:
22. 
Cover image for The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion.
Available: Copies:
24. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
digital/interactive media -- Integrated brand promotion -- Sales promotion, point-of-purchase advertising
Available: Copies:
25. 
Cover image for UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
BUSINESS & ECONOMICS -- Sales & Selling.
Available: Copies:
26. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Using RSS to deliver your web content to targeted niches -- Link content directly into the sales cycle
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
by 
Brannon, Evelyn L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales
Available: Copies:
29. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
30. 
Cover image for Marketing communications : a brand narrative approach
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
Available: Copies:
34. 
Cover image for Re-imagine!
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2006 2003
Excerpt: 
" -- Boss work : heroes, demos, stories -- Bringing WOW work to fruition : the Sales25 -- Re-imagining the
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Sales promotion.
Available: Copies:
37. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Sales management.
Available: Copies:
39. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to
Available: Copies:
40. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
, part 1 -- Table 4.9 Standard customer equity, part 2 -- Table 5.1 Sales volume segmentation Table 5.2
Available: Copies:
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
44. 
by 
Bajwa, Rupa, 1976-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales personnel -- India -- Amritsar -- Fiction.
Available: Copies:
45. 
Cover image for Re-imagine! : [business excellence in a disruptive age]
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Bringing WOW work to fruition: the sales25 -- Part 7. New business new people : Re-imagining the individual
Available: Copies:
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
will reap the best outcome and sales.
Available: Copies:
by 
Gorman, Tom.
Format: 
Books
Publication Date 
2003
Excerpt: 
, and finance -- Managing marketing for maximum sales -- Steering the business into the future.
Available: Copies:
48. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
Available: Copies:
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
Available: Copies:
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your
Available: Copies:
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
Sales management.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Sales promotion.
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability.
Available: Copies:
60. 
Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers
Available: Copies:
61. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
by 
Cox, Jeff, 1951-
Format: 
Books
Publication Date 
2000
Excerpt: 
Consists of parables that describe the role and processes of sales and marketing.
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
Available: Copies:
64. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
and sales management -- Pricing for international markets -- Negotiating with international customers
Available: Copies:
65. 
Cover image for Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Format: 
Books
Publication Date 
1999
Excerpt: 
, increase customer loyalty, build sales, create press coverage and more."
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
67. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
- effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across
Available: Copies:
by 
Mallor, Jane P.
Format: 
Books
Publication Date 
1998
Excerpt: 
remedies -- pt. 4. Sales. Formation and terms of sales contracts -- Product liability -- Performance of
Available: Copies:
by 
Dorrian, A. P. (A. Paul)
Format: 
Books
Publication Date 
1998
Excerpt: 
Practical segmentation World-class advertising Innovative sales and marketing World-class service
Available: Copies:
70. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales
Available: Copies:
71. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Sales promotion.
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1995
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
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