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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion
Available: Copies:
2. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio
Available: Copies:
3. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct
Available: Copies:
4. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline
Available: Copies:
5. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and
Available: Copies:
6. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema
Available: Copies:
by 
Vachon, Christine, film producer.
Format: 
Video disc
Publication Date 
2011 2001
Excerpt: 
' -- 'Wicked Little Town' -- 'Midnight Radio' -- 'Origin of Love'/End credits -- 'Wig in a Box'/End credits.
Available: Copies:
8. 
Cover image for Good morning, Vietnam
by 
Levinson, Barry, film director.
Format: 
Video disc
Publication Date 
2006 1987
Excerpt: 
Radio broadcasting -- Vietnam -- Drama.
Available: Copies:
9. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a
Available: Copies:
10. 
Cover image for Dictionary of media studies.
by 
Adam and Charles Black (Firm)
Format: 
Books
Publication Date 
2006
Excerpt: 
, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A
Available: Copies:
11. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great
Available: Copies:
12. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
mainly on print, radio, and, in particular, television aren't nearly as effective as they once were. You
Available: Copies:
13. 
Cover image for Changing the fourth estate : essays on South African journalism
by 
Hadland, Adrian.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Reporting for radio -- The role of the public broadcaster -- Journalism and the internet -- The media and
Available: Copies:
14. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Format: 
Books
Publication Date 
2003
Excerpt: 
, TV, Radio, and Web Site Conventions, Trade Shows, Consumer Shows, and Meetings Moving Your Project
Available: Copies:
15. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
2003
Excerpt: 
: some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on
Available: Copies:
16. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
electronic media: television and radio -- Using digital interactive media and direct mail -- Using out
Available: Copies:
17. 
Cover image for The Anthropology of media : a reader
18. 
Cover image for Senses of culture : South African culture studies
by 
Nuttall, Sarah.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
/ Stagings: Ashraf Jamal interviews / Zulu radio drama / Joseph Shabalala: African composer / Kwaito
Available: Copies:
19. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording
Available: Copies:
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