Beloved brands : playbook for how to build a brand your consumers will love

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

True food : an exploratory study of organic consumers in Cape Town

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Consumer Behaviour : a South African perspective

Consumer behaviour : a South African perspective

Digital marketing

Brand metrics measuring brand efficacy along the customer journey

Consumer Behaviour 5th

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

The practice of social research

Social media marketing

Design for behaviour change : theories and practices of designing for change

The content marketing handbook : how to double the results of your marketing campaigns

Handbook of research on gender and marketing

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Consumer behavior

Retail management : a strategic approach.

An exploration of consumer tribes and their role in strategic brand communication

Consumer Behaviour 4e

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

The psychology of advertising

Brands & branding in South Africa 2015.

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Introduction to sport marketing

Consumer behavior

Alcohol affair : the influence of experiential marketing on purchase behaviour

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Fashion Branding and Consumer Behaviors : Scientific Models

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

Creative strategy in advertising

Mobile marketing : an hour a day

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Consumer behaviour

Principles of marketing

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Fashion trends : analysis and forecasting

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Service delivery for vulnerable populations : new directions in behavioral health

Consumer behavior

Principles of marketing : global and southern African perspectives

Brands & branding in South Africa 2010 : brands- the people's choice.

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

DigiMarketing : the essential guide to new media & digital marketing

1000 package designs : a comprehensive guide to packing it in

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Consumer behaviour

Consumer behavior

Marketing your product

International marketing

Emotional branding : the new paradigm for connecting brands to people

Basic economic principles : a guide for students

Truth, lies, and advertising : the art of account planning

Under the radar : talking to today's cynical consumer

The new marketing : building strong marketing strategies in South Africa today

Consumer behavior

Disruption : overturning conventions and shaking up the marketplace