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This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /

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Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing

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Public relations strategy

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972

Format:

Books

Publication Date

2010

Excerpt:

PR in practice series.

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

PR in practice series.

Available: Copies:

Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

PR in practice series.

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Effective personal communication skills for public relations

Green, Andy, 1958-

Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html

Format:

Electronic Resources

Publication Date

2006

Excerpt:

PR in practice series.

Available: Copies:

Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for

Available: Copies:

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public

Available: Copies:

10.

Public relations writing : strategies & structures

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

PR writing, starting with the roles and responsibilities of the PR writer, followed by writing

Available: Copies:

11.

The public relations handbook

Theaker, Alison, author.

E-book
cover image
Title

Format:

Books

Publication Date

2016

Excerpt:

public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison

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12.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

Available: Copies:

13.

Exploring public relations

Tench, Ralph, author.

MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=538709

Format:

Books

Publication Date

2014

Excerpt:

technologies on PR as well as updated case studies and examples throughout the book to engage students of this

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14.

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2014

Excerpt:

PR.

Available: Copies:

15.

Positioning theory and strategic communication : a new approach to public relations research and practice

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

PR -- teori, filosofi.

Available: Copies:

16.

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication

Available: Copies:

17.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR

Available: Copies:

18.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

you also need to know about business – from marketing and PR to manufacturing your collection, and

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19.

Reputation management : the key to successful public relations and corporate communication

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

PR.

Available: Copies:

20.

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go

Available: Copies:

21.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read

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