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Public relations strategy

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972

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Books

Publication Date

2010

Excerpt:

Public relations strategy / Oliver, Sandra.

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Exploring public relations

Tench, Ralph, author.

MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=538709

Format:

Books

Publication Date

2014

Excerpt:

Exploring public relations / Tench, Ralph, author.

Available: Copies:

Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

Exploring public relations / Tench, Ralph.

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Handbook of public relations

Skinner, J. C. (J. Chris)

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Books

Publication Date

2016

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2010

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

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Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

Practice of public relations / Seitel, Fraser P.

Available: Copies:

The public relations handbook

Theaker, Alison, author.

E-book
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Title

Format:

Books

Publication Date

2016

Excerpt:

The public relations handbook / Theaker, Alison, author.

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Public relations : African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2009

Excerpt:

Public relations : African perspectives / Rensburg, Ronél S.

Available: Copies:

10.

Handbook of public relations

Skinner ...[et al.]

Format:

Books

Publication Date

2004

Excerpt:

Handbook of public relations Skinner ...[et al.]

Available: Copies:

11.

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

Introducing public relations : theory and practice / Butterick, Keith.

Available: Copies:

12.

Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

Public Relations: principles and practice Dalla Pria, Madel.

Available: Copies:

13.

Public relations campaigns : an integrated approach

Luttrell, Regina, 1975- author.

Format:

Books

Publication Date

2022

Excerpt:

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Available: Copies:

14.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2021

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Available: Copies:

15.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Available: Copies:

16.

Primer of public relations research

Stacks, Don W., author.

Format:

Books

Publication Date

2017

Excerpt:

Primer of public relations research / Stacks, Don W., author.

Available: Copies:

17.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

Exploring public relations : global strategic communication / Tench, Ralph, author.

Available: Copies:

18.

Public relations writing : strategies & structures

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

Public relations writing : strategies & structures / Newsom, Doug, author.

Available: Copies:

19.

Public relations : theory and practice

Fourie, Letitia Engela, editor.

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Books

Publication Date

2017

Excerpt:

Public relations : theory and practice / Fourie, Letitia Engela, editor.

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20.

Public relations : strategies and tactics

Wilcox, Dennis L.

Format:

Books

Publication Date

2015

Excerpt:

Public relations : strategies and tactics / Wilcox, Dennis L.

Available: Copies:

21.

The practice of public relations

Koonin, Marla, compiler.

Format:

Books

Publication Date

2014

Excerpt:

The practice of public relations / Koonin, Marla, compiler.

Available: Copies:

22.

Public relations : theory and practice

Fourie, L., editor.

Format:

Books

Publication Date

2014

Excerpt:

Public relations : theory and practice / Fourie, L., editor.

Available: Copies:

23.

The practice of public relations

Seitel, Fraser P.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

The practice of public relations / Seitel, Fraser P.

Available: Copies:

24.

Public relations : principles and practice

Kitchen, Philip J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html

Format:

Books

Publication Date

2010

Excerpt:

Public relations : principles and practice / Kitchen, Philip J.

Available: Copies:

25.

Effective personal communication skills for public relations

Green, Andy, 1958-

Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Effective personal communication skills for public relations / Green, Andy, 1958-

Available: Copies:

26.

Public relations 3B, 2014 : module manual

Meintjies, Corne.

Format:

Books

Publication Date

2014

Excerpt:

Public relations 3B, 2014 : module manual / Meintjies, Corne.

Available: Copies:

27.

Public relations 3A, 2013 : lecturer resource

Independent Institute of Education.

Format:

Books

Publication Date

2013

Excerpt:

Public relations 3A, 2013 : lecturer resource / Independent Institute of Education.

Available: Copies:

28.

Masterskills Public Relations 3A [PURE7311]

Independent Institute of Education

Format:

Books

Excerpt:

Masterskills Public Relations 3A [PURE7311] Independent Institute of Education

Available: Copies:

29.

Practice of public relations 3A : (PRPR7311). Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2021

Excerpt:

Practice of public relations 3A : (PRPR7311). Study reader / Independent Institute of Education.

Available: Copies:

30.

Practice of public relations 3A : (PRPR7311). Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2016

Excerpt:

Practice of public relations 3A : (PRPR7311). Study reader / Independent Institute of Education.

Available: Copies:

31.

Public relations 3A : module manual. Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2016

Excerpt:

Public relations 3A : module manual. Study reader / Independent Institute of Education.

Available: Copies:

32.

Practice of public relations 3A : module manual. Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2016

Excerpt:

Practice of public relations 3A : module manual. Study reader / Independent Institute of Education.

Available: Copies:

33.

Positioning theory and strategic communication : a new approach to public relations research and practice

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Positioning theory and strategic communication : a new approach to public relations research and

Available: Copies:

34.

Public relations 3A, 2020: PURE7311 Study reader module manual

Independent Institute of Education.

Format:

Books

Publication Date

2021

Excerpt:

Public relations 3A, 2020: PURE7311 Study reader module manual / Independent Institute of Education.

Available: Copies:

35.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette, editor.

Format:

Books

Publication Date

2021

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Available: Copies:

36.

Public relations 3A, 2020: PURE7311 Study reader module manual

Independent Institute of Education.

Format:

Books

Publication Date

2020 2013

Excerpt:

Public relations 3A, 2020: PURE7311 Study reader module manual / Independent Institute of Education.

Available: Copies:

37.

Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0

Independent Institute of Education.

Format:

Books

Publication Date

2017

Excerpt:

Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0 / Independent Institute of

Available: Copies:

38.

Public relations 3B PURE7311: module manual

Independent Institute of Education.

Format:

Books

Publication Date

2017

Excerpt:

Public relations 3B PURE7311: module manual / Independent Institute of Education.

Available: Copies:

39.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette, editor.

Format:

Books

Publication Date

2015

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Available: Copies:

40.

Cover image for We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

Mokibe, Sharon Duduetsang.

Format:

Manuscript

Publication Date

2015

Excerpt:

We talk, you listen is over : exploring the impact of social media on public relations

Available: Copies:

41.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

42.

Reputation management : the key to successful public relations and corporate communication

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Reputation management : the key to successful public relations and corporate communication /

Available: Copies:

43.

Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Gillis, Tamara L.

Inhaltsverzeichnis Inhaltsverzeichnis

Format:

Books

Publication Date

2011

Excerpt:

The IABC handbook of organizational communication : a guide to internal communication, public

Available: Copies:

44.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette.

Format:

Books

Publication Date

2011

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.

Available: Copies:

45.

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Available: Copies:

46.

Crisis communication : practical public relations srategies for reputation management and company survival

Anthonissen, Peter Frans.

Format:

Books

Publication Date

2008

Excerpt:

Crisis communication : practical public relations srategies for reputation management and company

Available: Copies:

47.

Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Risk issues and crisis management in public relations : a casebook of best practice / Regester

Available: Copies:

48.

Essentials of effective public relations for Sub-Saharan

Cutlip, Scott M. ... [et al.]

Format:

Books

Publication Date

2002

Excerpt:

Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]

Available: Copies:

49.

Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

Essentials of effective public relations for Sub-Saharan Africa / Cutlip, Scott M.

Available: Copies:

50.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

51.

Public economics

Calitz, Estian, editor.

Format:

Books

Publication Date

2023

Excerpt:

Public economics / Calitz, Estian, editor.

Available: Copies:

52.

Event management : a professional and developmental approach

Tassiopoulos, Dimitri.

Format:

Books

Publication Date

2022

Excerpt:

KMPL: Public relations

Available: Copies:

53.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

54.

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

Public relations.

Available: Copies:

55.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

56.

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

Available: Copies:

57.

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

Available: Copies:

58.

Public finance fundamentals

Moeti, Kabelo.

Format:

Books

Publication Date

2019

Excerpt:

Finance, Public -- Law and legislation -- South Africa.

Available: Copies:

59.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

60.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Available: Copies:

61.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

customers and communicating customer value and advertising -- Promoting products : public relations and

Available: Copies:

62.

The law of delict in South Africa

Loubser, M. M., editor.

Format:

Books

Publication Date

2017

Excerpt:

damages -- Legal and public policy considerations that have justified the statutory development of the law

Available: Copies:

63.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

64.

Business writing today : a practical guide

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

Available: Copies:

65.

Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Available: Copies:

66.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

67.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

68.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

69.

South African municipal government and administration

Thornhill, C.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242994&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

-- Human resources -- Municipal associations and related institutions -- Public relations and information

Available: Copies:

70.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Available: Copies:

71.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

Available: Copies:

72.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

Available: Copies:

73.

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

Available: Copies:

74.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

Available: Copies:

75.

Successful event management : a practical handbook

Shone, Anton, author.

Format:

Books

Publication Date

2013

Excerpt:

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Available: Copies:

76.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

Available: Copies:

77.

The law of delict in South Africa

Loubser, M. M.

Format:

Books

Publication Date

2012

Excerpt:

harm -- Interference with contractual relations -- Unlawful competition -- Product liability -- Breach

Available: Copies:

78.

An introduction to political communication

McNair, Brian, 1959-

Format:

Books

Publication Date

2011

Excerpt:

: political public relations -- Pressure-group politics and the oxygen of publicity -- Political communication

Available: Copies:

79.

Fashion marketing : theory, principles, & practice

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

Available: Copies:

80.

Business management for entrepreneurs

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2011

Excerpt:

management, purchasing and the supply chain, human resources and public relations.

Available: Copies:

81.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Public relations.

Available: Copies:

82.

Public economics

Black, P. A. (Philip A.)

Format:

Books

Publication Date

2011

Excerpt:

Black, P. A. (Philip A.). Public economics for South African students.

Available: Copies:

83.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

84.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

Available: Copies:

85.

Successful event management : a practical handbook

Shone, Anton.

Format:

Books

Publication Date

2010

Excerpt:

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Available: Copies:

86.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Available: Copies:

87.

Business management : a contemporary approach

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2008

Excerpt:

-- Marketing management -- Human resource management -- Information management -- Public relations

Available: Copies:

88.

Writing for television, radio, new media

Hilliard, Robert L., 1925-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-d.html

Format:

Books

Publication Date

2008

Excerpt:

Film -- External Professional -- Application : Video -- External Information and Public Relations

Available: Copies:

89.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

90.

Global communication

Kamalipour, Yahya R.

Format:

Books

Publication Date

2007

Excerpt:

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

Available: Copies:

91.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

92.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Public relations.

Available: Copies:

93.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Available: Copies:

94.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

95.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

96.

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

write for the media - journalists and public relations professionals alike. It challenges writers to

Available: Copies:

97.

Marketing for tourism

Holloway, J. Christopher.

Format:

Books

Publication Date

2004

Excerpt:

tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry

Available: Copies:

98.

Reaching audiences : a guide to media writing

Yopp, Jan Johnson.

Format:

Books

Publication Date

2003

Excerpt:

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

Available: Copies:

99.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Public Relations.

Available: Copies:

100.

New insights into communication and media

Mersham, G. M. (Gary Malcolm), 1949-

Format:

Books

Publication Date

2001

Excerpt:

Media old and new -- The print media -- Developments in electronic media -- Public relations in

Available: Copies:

101.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

Available: Copies:

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Independent Institute of Education.

(10)

Kotler, Philip, author.

(4)

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(4)

Kotler, Philip.

(3)

Mersham, G. M. (Gary Malcolm), 1949-

(3)

Armstrong, Gary (Gary M.), author.

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bowen, John (John T.), 1948-

(2)

Chartered Institute of Public Relations.

(2)

Clear, Annette, editor.

(2)

Koekemoer, Ludi.

(2)

Koonin, Marla, contributor.

(2)

Makens, James C.

(2)

Nieuwenhuizen, C. (Cecile)

(2)

Pritchard, Maritha, contributor.

(2)

Seitel, Fraser P.

(2)

Shimp, Terence A.

(2)

Smith, Ronald D., 1948- author.

(2)

Tench, Ralph, author.

(2)

Van Heerden, Neels, 1957-

(2)

Yeomans, Liz, author.

(2)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Anthonissen, Peter Frans.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

Baack, Donald.

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(1)

Balasubramanian, Sridhar, author.

(1)

Baloglu, Seyhmus, author.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

Benecke, Dalien Rene.

(1)

Benecke, Rene.

(1)

Bickle, Marianne C.

(1)

Black, P. A. (Philip A.)

(1)

Black, P. A. (Philip A.). Public economics for South African students.

(1)

Bly, Robert W., author.

(1)

Bowen, John (John T.), 1948- author.

(1)

Butterick, Keith.

(1)

Calitz, Estian, editor.

(1)

Calitz, Estian.

(1)

Cameron, Glen T.

(1)

Canavor, Natalie, 1942- author.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Capizzo, Luke W., author.

(1)

Clear, Annette.

(1)

Cloete, J. J. N. (Jacobus Johannes Nicolaas), 1917-

(1)

Clow, Kenneth E.

(1)

Cook, Gordon, 1948-

(1)

Cooper, Meryl Weinsaft.

(1)

Cunningham, Nicole.

(1)

Cutlip, Scott M.

(1)

Cutlip, Scott M. ... [et al.]

(1)

Dalla Pria, Madel.

(1)

De Beer, A. S. (Arrie)

(1)

De Beer, Andreas.

(1)

Doorley, John.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Fourie, L., editor.

(1)

Fourie, Letitia Engela, editor.

(1)

Fullerton, Jami A., 1963- author.

(1)

Garcia, Helio Fred.

(1)

George, Richard, 1968- author.

(1)

(1)

(1)

(1)

(1)

Haynes, Jim, 1937- author.

(1)

Hilliard, Robert L., 1925-

(1)

Hilliard, Robert L., 1925- Writing for television, radio, and new media.

(1)

Holloway, J. Christopher.

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Independent Institute of Education

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Public Relations

(1)

Institute of Public Relations (Great Britain)

(1)

International Association of Business Communicators.

(1)

James, Melanie, author.

(1)

Johnston, Mark W.

(1)

Kamalipour, Yahya R.

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kitchen, Philip J.

(1)

Kleiman, Jessica.

(1)

Koonin, Marla, compiler.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kruckeberg, Dean.

(1)

Larkin, Judy.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Loubser, M. M.

(1)

Loubser, M. M., editor.

(1)

Luttrell, Regina, 1975- author.

(1)

Makens, James C., author.

(1)

Marshall, Greg W.

(1)

McAdams, Katherine C.

(1)

McNair, Brian, 1959-

(1)

Meintjies, Corne.

(1)

Midgley, J. R.

(1)

Midgley, J. R., editor.

(1)

Moeti, Kabelo.

(1)

Mokibe, Sharon Duduetsang.

(1)

Mukheibir, André.

(1)

Mulder, D. (Dalmé)

(1)

Nel, François.

(1)

Nel, François. Writing for the media.

(1)

Newsom, Doug, author.

(1)

(1)

(1)

(1)

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

(1)

(1)

(1)

(1)

Piotrowski, Christine M., 1947-

(1)

Rawjee, Veena Parboo.

(1)

Reber, Bryan H.

(1)

Regester, Michael.

(1)

Regester, Michael. Risk issues and crisis management.

(1)

Rensburg, Ronél S.

(1)

Rossouw, D. (Dirk)

(1)

Scott, David Meerman.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shipka, Danny, 1967- author.

(1)

Shone, Anton, author.

(1)

Shone, Anton.

(1)

Siebbrits, K., editor

(1)

Skinner ...[et al.]

(1)

Stacks, Don W., author.

(1)

Steenekamp, Tjaart J.

(1)

Steenekamp, Tjaart J., editor.

(1)

Tassiopoulos, Dimitri.

(1)

Tench, Ralph.

(1)

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(1)

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Communication in marketing.

(13)

Advertising.

(9)

Marketing.

(8)

Public relations -- South Africa.

(8)

South Africa.

(7)

Öffentlichkeitsarbeit.

(7)

Sales promotion.

(6)

Business writing.

(4)

Journalism.

(4)

Public relations -- Management.

(4)

Tourism -- Marketing.

(4)

Communication in management.

(3)

Communication in organizations.

(3)

Hospitality industry -- Marketing.

(3)

Journalism -- South Africa.

(3)

Marketing

(3)

Marketing -- Management.

(3)

Mass media -- Authorship.

(3)

PR.

(3)

Public relations -- Study and teaching -- South Africa.

(3)

Public relations -- United States.

(3)

Special events -- Management.

(3)

Aufsatzsammlung.

(2)

Communication.

(2)

Corporations -- Public relations.

(2)

Crisis management.

(2)

Direct marketing.

(2)

Economics -- Study and teaching -- South Africa.

(2)

Economics.

(2)

Kommunikation.

(2)

Marketing -- South Africa.

(2)

Relations publiques.

(2)

Report writing.

(2)

South Africa -- Economic conditions -- 1991-

(2)

South Africa -- Economic policy.

(2)

Special events -- Planning.

(2)

Strategic planning.

(2)

Torts -- South Africa.

(2)

United States.

(2)

Unternehmen.

(2)

Advertising -- South Africa.

(1)

Advertising as Topic.

(1)

Advertising copy.

(1)

Advertising media planning.

(1)

Africa, Southern.

(1)

Africa, Sub-Saharan.

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Bedrijven.

(1)

Branding (Marketing)

(1)

Broadcasting -- Authorship.

(1)

Business communication.

(1)

Career development.

(1)

Choice Behavior.

(1)

Communicatief handelen.

(1)

Communication in marketing -- South Africa.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in politics.

(1)

Communication politique.

(1)

Communication, International.

(1)

Consommateurs -- Préférences.

(1)

Constitutional law -- South Africa.

(1)

Consumer Participation.

(1)

Consumers' preferences.

(1)

Corporate Communication.

(1)

Design services -- United States -- Marketing.

(1)

Elections.

(1)

Electronic books.

(1)

Emotionale Produktdifferenzierung.

(1)

Emotions.

(1)

Entrepreneurship.

(1)

Fashion merchandising -- Textbooks.

(1)

Finance, Public -- Law and legislation -- South Africa.

(1)

Finance, Public -- South Africa.

(1)

Finance, Public.

(1)

Företagens samhällsansvar.

(1)

Gastgewerbe

(1)

Great Britain.

(1)

Hospitalidad industrial -- Mercadotecnia.

(1)

Industrial management -- South Africa.

(1)

Industrial management.

(1)

Influence (Psychologie)

(1)

Influence (Psychology)

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Interne Kommunikation

(1)

Internet marketing.

(1)

Issues management.

(1)

Journalism -- Africa, Southern.

(1)

Journalism -- Authorship.

(1)

Journalisme -- Art d'écrire.

(1)

KMPL: Public relations

(1)

Kommunikationsstrategie.

(1)

Kommunikatives Handeln.

(1)

Krisenmanagement.

(1)

Krishantering.

(1)

Leermiddelen (vorm)

(1)

Local government -- South Africa.

(1)

Markenartikel.

(1)

Markenpolitik.

(1)

Marketing -- Management -- Textbooks.

(1)

Marktpsychologie.

(1)

Mass media -- Africa.

(1)

Mass media -- Audiences.

(1)

Mass media -- South Africa.

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

Motivation.

(1)

Municipal government -- South Africa.

(1)

(1)

(1)

(1)

(1)

PR -- teori, filosofi.

(1)

Politik och massmedia.

(1)

Politische Kommunikation.

(1)

Prestige.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Public Relations.

(1)

Public relations -- Africa, Sub-Saharan.

(1)

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(1)

Public relations -- Authorship.

(1)

Public relations -- Great Britain.

(1)

Public relations -- Moral and ethical aspects.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Reportage -- Afrique du Sud.

(1)

Reporters and reporting -- Africa, Southern.

(1)

Reporters and reporting.

(1)

Risk communication.

(1)

Sales promotion -- South Africa.

(1)

Small business -- Management.

(1)

Social responsibility of business.

(1)

Special events -- Marketing.

(1)

Special events -- South Africa -- Management.

(1)

Special events -- South Africa -- Marketing.

(1)

Special events -- South Africa -- Planning.

(1)

Strategisch management.

(1)

Strategisches Management.

(1)

Technologies de l'information et de la communication.

(1)

Toerisme.

(1)

Tourism -- South Africa -- Marketing.

(1)

Tourism.

(1)

Tourisme - Marketing.

(1)

Tourisme -- Marketing.

(1)

(1)

(1)

(1)

(1)

accueil -- marketing -- manuel.

(1)

hospitalité -- marketing -- manuel.

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marketing -- tourisme -- manuel.

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