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1. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
Available: Copies:
3. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
4. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
5. 
Cover image for Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Creative strategy in advertising. Drewniany, Bonnie L.
Available: Copies:
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2010
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L.
Available: Copies:
7. 
Cover image for Making sense of strategy
by 
Manning, Anthony D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Making sense of strategy / Manning, Anthony D.
Available: Copies:
8. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
by 
KAPLAN.
Format: 
Books
Publication Date 
2024
Excerpt: 
F3 FINANCIAL STRATEGY - STUDY TEXT. KAPLAN.
Available: Copies:
10. 
Cover image for Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
by 
KAPLAN.
Format: 
Books
Publication Date 
2023
Excerpt: 
F3 FINANCIAL STRATEGY - STUDY TEXT. KAPLAN.
Available: Copies:
12. 
Cover image for International management : culture, strategy, and behavior
by 
Luthans, Fred, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred, author.
Available: Copies:
13. 
Cover image for International Management : culture, strategy, and behavior
by 
Doh, Jonathan P.
Format: 
Books
Publication Date 
2018
Excerpt: 
International Management : culture, strategy, and behavior / Doh, Jonathan P.
Available: Copies:
14. 
Cover image for F3 financial strategy - study text.
by 
Kaplan Publishing,
Format: 
Books
Publication Date 
2017
Excerpt: 
F3 financial strategy - study text. Kaplan Publishing,
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
16. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
17. 
Cover image for International management : culture, strategy, and behavior
by 
Luthans, Fred.
Format: 
Books
Publication Date 
2015
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred.
Available: Copies:
18. 
Cover image for Practising strategy : a southern African context
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Practising strategy : a southern African context / Venter, Peet, 1964-
Available: Copies:
19. 
Cover image for Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Content strategy for the Web / Halvorson, Kristina.
Available: Copies:
20. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
by 
Chartered Institute of Management Accountants. Instytucja sprawcza.
Format: 
Books
Publication Date 
2023
Excerpt: 
Financial strategy : study text : subject F3 / Chartered Institute of Management Accountants
Available: Copies:
by 
KAPLAN.
Format: 
Books
Publication Date 
2020
Excerpt: 
CIMA F3 FINANCIAL STRATEGY Study Text: KAPLAN.
Available: Copies:
23. 
Cover image for CIMA F3 FINANCIAL STRATEGY : study text.
by 
BPP LEARNING MEDIA.
Format: 
Books
Publication Date 
2019
Excerpt: 
CIMA F3 FINANCIAL STRATEGY : study text. BPP LEARNING MEDIA.
Available: Copies:
by 
Van Romburgh, Henriette, author, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Managerial accounting, finance and strategy : question book / Van Romburgh, Henriette, author
Available: Copies:
25. 
Cover image for F3 financial strategy- exam practice kit.
by 
Kaplan Publishing,
Format: 
Books
Publication Date 
2017
Excerpt: 
F3 financial strategy- exam practice kit. Kaplan Publishing,
Available: Copies:
26. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-
Available: Copies:
27. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-
Available: Copies:
28. 
Cover image for The management of strategy : concepts and cases
by 
Ireland, R. Duane.
Format: 
Books
Publication Date 
2012
Excerpt: 
The management of strategy : concepts and cases / Ireland, R. Duane.
Available: Copies:
29. 
Cover image for Strategy : process, content, context : an international perspective
by 
Wit, Bob de.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategy : process, content, context : an international perspective / Wit, Bob de.
Available: Copies:
30. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage: concepts and cases /
Available: Copies:
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2019
Excerpt: 
CIMA subject F3 : financial strategy. Study text. Chartered Institute of Management Accountants
Available: Copies:
32. 
Cover image for Crafting and executing strategy : the quest for competitive advantage. Concepts
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage. Concepts / Thompson, Arthur
Available: Copies:
33. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Available: Copies:
by 
Arendse, Melody.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South
Available: Copies:
36. 
Cover image for What's wrong with management and how to get it right : the must-do strategy practices that make the difference between winning and losing in business
by 
Manning, Anthony D., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
What's wrong with management and how to get it right : the must-do strategy practices that make the
Available: Copies:
37. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
by 
Aucamp, Jacques.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The strategy behind digital branded entertainment and real world interaction : a study to assist
Available: Copies:
by 
Louw, Walter.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
An analysis of the strategy behind the fringe / Louw, Walter.
Available: Copies:
by 
Vika, Inga.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The Department of Basic Education : could the implementation of a rebranding strategy improve its
Available: Copies:
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
Available: Copies:
44. 
Cover image for Advanced project management : fusion method xyz : a project methodology systems approach for the project sponsor to implement corporate strategy
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
project sponsor to implement corporate strategy / Burke, Rory, 1952-
Available: Copies:
45. 
Cover image for Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
by 
Wootton, Simon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /
Available: Copies:
46. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
47. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
49. 
Cover image for Corporate strategy : resources and the scope of the firm
by 
Collis, David J.
Format: 
Books
Publication Date 
1997
Excerpt: 
Corporate strategy : resources and the scope of the firm / Collis, David J.
Available: Copies:
50. 
Cover image for Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategy, implementation, practice
Available: Copies:
by 
Talbot-Stokes, Ruth, author.
Format: 
Books
Publication Date 
2025
Excerpt: 
1. Introduction: the essentials -- 2. Citation and effective legal writing -- 3. Strategy and
Available: Copies:
by 
Silke, Aubrey S., author.
Format: 
Books
Publication Date 
2025 2022
Excerpt: 
morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax
Available: Copies:
by 
Silke, Aubrey S., author.
Format: 
Books
Publication Date 
2024 2022
Excerpt: 
morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax
Available: Copies:
54. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
55. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
by 
Skae, F. O. (Frederick Owen), editor.
Format: 
Books
Publication Date 
2023 2022
Excerpt: 
The meaning of financial management -- Strategy and business models -- Risk management and
Available: Copies:
by 
Maritz, Mark, author.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
. Continual improvement -- Chapter 11. Lean systems strategy for operations -- Chapter 12. Quality management
Available: Copies:
58. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability
Available: Copies:
59. 
Cover image for Search engine optimization all-in-one for dummies
by 
Clay, Bruce (Writer on search engine optimization), author.
Format: 
Books
Publication Date 
2022
Excerpt: 
responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and
Available: Copies:
by 
J.A.A (Kobus) Lazenby editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and
Available: Copies:
62. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
and Strategy, Marketing and Branding Metrics"
Available: Copies:
by 
Skae, F. O. (Frederick Owen), editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The meaning of financial management -- Strategy and business models -- Risk management and
Available: Copies:
by 
Silke, Aubrey S., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax
Available: Copies:
by 
KAPLAN.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Change management - the role of the leader in managing change -- Digital strategy - digital technologies
Available: Copies:
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2022
Excerpt: 
Risk -- Risk management -- Strategy risk -- Reputational risks -- Corporate governance -- Internal
Available: Copies:
67. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
68. 
Cover image for MIS : management information systems
by 
Bidgoli, Hossein, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
options while interactive case studies bridge today's technology and strategy. Use It activities, give
Available: Copies:
69. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available: Copies:
70. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality
Available: Copies:
71. 
Cover image for Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX
Available: Copies:
by 
Silke, Aubrey S., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Tax administration -- COVID-19 tax relief measures -- Tax morality, strategy and risk management
Available: Copies:
73. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
Available: Copies:
74. 
Cover image for Strategic human resource management : an international perspective
by 
Rees, Gary, 1962- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
functional aspects of HR -- 5: Recruitment and selection -- 6: Flexible working -- 7: Reward strategy and
Available: Copies:
75. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
76. 
Cover image for Leadership
by 
Iszatt-White, Marian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the
Available: Copies:
77. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
Available: Copies:
78. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Market -- Part Five: The Strategy and Structure of International Business -- The Strategy of
Available: Copies:
79. 
Cover image for Research methods in psychology
by 
Howitt, Dennis, author.
Format: 
Electronic Resources
Publication Date 
2020
Excerpt: 
.1 Introduction -- 5.2 Overall strategy of report writing -- 5.3 Sections of the research report in
Available: Copies:
by 
KAPLAN.
Format: 
Books
Publication Date 
2020
Excerpt: 
Risk -- Risk management -- Strategy risk -- Reputational risks -- Corporate governance -- Internal
Available: Copies:
81. 
Cover image for How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for
Available: Copies:
82. 
Cover image for Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems
Available: Copies:
83. 
Cover image for Strategic management : an integrated approach. Theory & cases
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate
Available: Copies:
84. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part two: building the brand: Developing the brand strategy-- Designing the brand-- Communicating
Available: Copies:
85. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
"Content can be an effective and economical tool to add to your marketing strategy. But content
Available: Copies:
86. 
Cover image for 400 friends and no one to call : breaking through isolation and building community
by 
Walker, Val, 1954- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
to heal from the pain of isolation, but to create a solid strategy for rebuilding support. 400
Available: Copies:
by 
Marnewick, C. G. (Chris G.)
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Preparation for trial : legal research -- Preparation for trial : fact analysis and strategy -- Ethics
Available: Copies:
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2019
Excerpt: 
strategy and business models.
Available: Copies:
89. 
Cover image for Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategey, implementation and practice
Available: Copies:
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Change management - the role of the leader in managing change -- Digital strategy - digital technologies
Available: Copies:
91. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
-mover advantage / Gregory S. Carpenter, Kent Nakamoto -- Leading the brand : brand strategy orchestration and
Available: Copies:
by 
Chartered Institute of Management Accountants, issuing body.
Format: 
Books
Publication Date 
2019
Excerpt: 
Risk -- Risk management -- Strategy risk -- Reputational risks -- Corporate governance -- Internal
Available: Copies:
by 
Wixley, Tom.
Format: 
Books
Publication Date 
2019
Excerpt: 
business entities -- Strategy and its execution -- Composition and selection of the board of directors
Available: Copies:
94. 
Cover image for Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
branding, you can use it as a serious career development strategy. Digital You offers a deep dive to
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
Tribal brand communication strategy
Available: Copies:
97. 
Cover image for Events management : an introduction
by 
Bladen, Charles, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, strategy, operations, event design and human resources, in a vast array of different event settings from
Available: Copies:
98. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic
Available: Copies:
99. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore
Available: Copies:
100. 
Cover image for Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
today -- Global e-business and collaboration -- Information systems, organizations, and strategy
Available: Copies:
101. 
Cover image for Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation
Available: Copies:
103. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
104. 
Cover image for Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power
Available: Copies:
by 
Berg, Hemsen Synne
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand sourcing strategy -- Research
Available: Copies:
106. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
107. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication
Available: Copies:
108. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix
Available: Copies:
109. 
Cover image for Introduction to global business : understanding the international environment and global business functions
by 
Gaspar, Julian E., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of global buisness -- Global business environment -- Global business strategy and
Available: Copies:
110. 
Cover image for UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
111. 
Cover image for Adobe Photoshop CC : 2015 release
by 
Faulkner, Andrew, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
using Photoshop -- Basic photo corrections : Strategy for retouching ; Resolution and image size
Available: Copies:
112. 
Cover image for Purchasing and supply chain management
by 
Monczka, Robert M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier
Available: Copies:
113. 
Cover image for Management and organisational behaviour
by 
Mullins, Laurie J.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational
Available: Copies:
114. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
115. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
The rise of experience -- The psychology of engagement -- Developing an experiential strategy
Available: Copies:
116. 
Cover image for Microeconomic theory : basic principles and extensions
by 
Nicholson, Walter, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- Choice and demand -- Uncertainty and strategy -- Production and supply
Available: Copies:
117. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
118. 
Cover image for Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
119. 
Cover image for Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets
Available: Copies:
120. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been
Available: Copies:
121. 
Cover image for Teachers discovering computers : integrating technology in a changing world
by 
Gunter, Glenda A., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a
Available: Copies:
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play
Available: Copies:
123. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
124. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about
Available: Copies:
125. 
Cover image for BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design
Available: Copies:
126. 
Cover image for Introduction to sport marketing
by 
Smith, Aaron, 1972-
Format: 
Books
Publication Date 
2015
Excerpt: 
opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport
Available: Copies:
127. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
128. 
Cover image for The complete business process handbook : body of knowledge from process modeling to bpm. Volume I
by 
Rosing, Mark von.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategy to Operation with value driven BPM; how to establish a way of Thinking, Working, Modelling and
Available: Copies:
129. 
Cover image for Teaching strategies for quality teaching and learning
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy
Available: Copies:
130. 
Cover image for Strategic innovation management
by 
Tidd, Joseph, 1960- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities
Available: Copies:
131. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning
Available: Copies:
132. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in
Available: Copies:
133. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
134. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain
Available: Copies:
by 
Skae, F. O. (Frederick Owen)
Format: 
Books
Publication Date 
2014
Excerpt: 
The meaning of financial management -- Strategy and risk -- Present and future value of money
Available: Copies:
136. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Implementing CRM in an organisation -- Technologies and metrics in CRM.
Available: Copies:
137. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
138. 
Cover image for International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- International monetary system -- International business management -- International strategy and organization
Available: Copies:
139. 
Cover image for Project management techniques
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility
Available: Copies:
140. 
Cover image for Designing brand identity : an essential guide for the whole branding team
141. 
Cover image for The economics of money, banking, and financial markets
by 
Mishkin, Frederic S., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy
Available: Copies:
142. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics
Available: Copies:
143. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product
Available: Copies:
144. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy
Available: Copies:
145. 
Cover image for Creating significant learning experiences : an integrated approach to designing college courses
by 
Fink, L. Dee, 1940-
Format: 
Books
Publication Date 
2013
Excerpt: 
-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
Available: Copies:
148. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
-effective strategy can be used successfully by businesses of any size and includes detailed information on legal
Available: Copies:
149. 
Cover image for The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
Books
Publication Date 
2013
Excerpt: 
overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a
Available: Copies:
150. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
"The small business marketing experts at Demandforce help owners kick off their online strategy
Available: Copies:
151. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and
Available: Copies:
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and
Available: Copies:
153. 
Cover image for Strategic human resource management
by 
Truss, Catherine.
Format: 
Books
Publication Date 
2012
Excerpt: 
. HR strategy: content issues -- 7.4. HR strategy: process issues -- 7.5. HR strategy: implementation
Available: Copies:
154. 
Cover image for An introduction to enterprise architecture
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
help move business and technology planning from a systems and process-level view to a more strategy
Available: Copies:
155. 
Cover image for South African employment relations : theory and practice
by 
Nel, P. S. (Piet S.), author.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and
Available: Copies:
by 
Montgomery, Cynthia.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy and real leadership demand. No other book marries strategy and leadership in the same way -- a way
Available: Copies:
157. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
158. 
Cover image for BPMN 2.0 handbook : methods, concepts, case studies and standards in business process modeling notation
by 
Fischer, Layna.
Format: 
Books
Publication Date 
2012
Excerpt: 
for widespred adoption of the standard by examining best practice guidelines, BPMN busines strategy
Available: Copies:
159. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
Available: Copies:
160. 
Cover image for Managing technology in higher education : strategies for transforming teaching and learning
by 
Bates, Tony, 1939-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategies for technology integration -- Leadership and strategy -- Organizational structures and initiatives
Available: Copies:
161. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The
Available: Copies:
162. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
Available: Copies:
163. 
Cover image for Business information management : improving performance using information systems
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2011
Excerpt: 
information management -- Information management strategy -- Knowledgement management strategy -- Information
Available: Copies:
164. 
Cover image for Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
ethical issues in management, corporate governance, strategy maps, the resource-based view of an
Available: Copies:
165. 
Cover image for Leadership and management development
by 
Carmichael, Jan.
Format: 
Books
Publication Date 
2011
Excerpt: 
pt. I. Leadership and Management Development Context and Strategy. Leadership and Management
Available: Copies:
166. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
User experience and why it matters -- Meet the elements -- The strategy plane: product objectives
Available: Copies:
167. 
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
Format: 
Books
Publication Date 
2010
Excerpt: 
messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation
Available: Copies:
168. 
Cover image for Events management : a developmental and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy
Available: Copies:
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2010
Excerpt: 
partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting
Available: Copies:
170. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption
Available: Copies:
171. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
2010
Excerpt: 
collection plan ; Planning a data analysis strategy ; Anticipating the report outline; Enhancing validity and
Available: Copies:
172. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V
Available: Copies:
173. 
Cover image for Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.
Available: Copies:
175. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Format: 
Books
Publication Date 
2010
Excerpt: 
strategy -- Managing multiple business models -- Business model design process.
Available: Copies:
176. 
Cover image for The economics of money, banking and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2010
Excerpt: 
policy : Strategy, and Tactics -- International Finance and Monetary Policy. The Foreign Exchange Market
Available: Copies:
177. 
Cover image for Strategic management : awareness & change
by 
Thompson, John L.
Format: 
Books
Publication Date 
2010
Excerpt: 
evaluation and strategy selection -- Strategic growth -- International strategy -- Failure, consolidation and
Available: Copies:
by 
Ehlers, Tienie.
Format: 
Books
Publication Date 
2010
Excerpt: 
management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy
Available: Copies:
179. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy
Available: Copies:
by 
Adair, John Eric, 1934-
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategy.
Available: Copies:
181. 
Cover image for Corporate governance
by 
Wixley, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
Why corporate governance? -- Strategy and its execution -- Composition and selection of the board
Available: Copies:
182. 
Cover image for Operations management
by 
Kruger, David.
Format: 
Books
Publication Date 
2009
Excerpt: 
, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management
Available: Copies:
183. 
Cover image for Business logistics management : a supply chain perspective
by 
Pienaar, Wessel J.
Format: 
Books
Publication Date 
2009
Excerpt: 
supply chain strategy planning -- Tactical logistics management and supply chain integration -- Financial
Available: Copies:
184. 
Cover image for SocialCorp : social media goes corporate
by 
Postman, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a
Available: Copies:
185. 
Cover image for Designing brand identity : an essential guide for the entire branding team
186. 
Cover image for Managing training and development in South Africa
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2009
Excerpt: 
Resources Development Strategy -- Occupational qualifications framework -- Example of SAQA registered unit
Available: Copies:
187. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
Available: Copies:
188. 
Cover image for Management accounting : analysis and interpretation
by 
McWatters, Cheryl S.
Format: 
Books
Publication Date 
2008
Excerpt: 
analysing product costs (planning) -- Managing activities (strategy and planning) -- Short-term decisions
Available: Copies:
189. 
Cover image for Opening up education : the collective advancement of education through open technology, open content, and open knowledge
by 
Iiyoshi, Toru.
Format: 
Books
Publication Date 
2008
Excerpt: 
/ Stuart D. Lee -- Does an open source strategy matter? -- Lessons learned from the iLabs Project / Phillip
Available: Copies:
190. 
Cover image for Corporate entrepreneurship and innovation : entrepreneurial development within organizations
by 
Morris, Michael H.
Format: 
Books
Publication Date 
2008
Excerpt: 
: the organizational perspective -- Corporate strategy and entrepreneurship -- Structuring the company
Available: Copies:
191. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The
Available: Copies:
by 
Nel, P. S. (Piet S.)
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and
Available: Copies:
193. 
Cover image for The study skills handbook
by 
Cottrell, Stella.
Format: 
Books
Publication Date 
2008
Excerpt: 
.R.E.A.M. strategy for learning -- Working with others -- Research skills -- E-learning, technology and personalised
Available: Copies:
194. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
Available: Copies:
195. 
Cover image for The business of tourism management
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
and strategy in tourism / Resham Sandhu -- 10. Quality and yield management in tourism businesses
Available: Copies:
196. 
Cover image for Young designers Americas.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Diane Bisson -- Blu dot -- Bluelounge -- Brodie Neill -- CCD -- Comma -- Consultants for Design Strategy
Available: Copies:
197. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Creating an advertising strategy -- Researching your client's product -- Understanding consumer
Available: Copies:
200. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
: pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products
Available: Copies:
201. 
Cover image for The writing experiment : strategies for innovative creative writing
by 
Smith, Hazel, 1950-
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
strategy. Author from Uni of Canberra.
Available: Copies:
202. 
Cover image for Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
. Interviewing -- Interviewing strategy -- Scheduling interviews -- Conducting the interview -- Handling
Available: Copies:
203. 
Cover image for Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy
Available: Copies:
204. 
Cover image for Advertising by design : creating visual communications with graphic impact
by 
Landa, Robin.
Format: 
Books
Publication Date 
2004
Excerpt: 
A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking
Available: Copies:
205. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt
Available: Copies:
206. 
Cover image for Sport and leisure operations management
by 
McMahon-Beattie, Una.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic
Available: Copies:
207. 
Cover image for Re-imagine! : [business excellence in a disruptive age]
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2003
Excerpt: 
ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that
Available: Copies:
208. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Strategy Analysis and Choice -- Pt. 3. Strategy Implementation -- Ch. 7. Implementing Strategies
Available: Copies:
210. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
1. The history of the brand -- 2. The choice for a brand strategy -- 3. Analysis of the branded
Available: Copies:
211. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
Available: Copies:
213. 
Cover image for Gower handbook of supply chain management
by 
Gattorna, John.
Format: 
Books
Publication Date 
2003
Excerpt: 
/ Developing an aligned supply chain operating strategy / Operating strategy: configuring segmented supply
Available: Copies:
214. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Format: 
Books
Publication Date 
2002
Excerpt: 
End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer
Available: Copies:
215. 
Cover image for Sales management
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands
Available: Copies:
216. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Introduction: A Sense of Strategy -- Sounds That Transport -- Colors That Mesmerize/Symbols That Captivate
Available: Copies:
217. 
Cover image for Cracking creativity : the secrets of creative genius
by 
Michalko, Michael, 1940-
Format: 
Books
Publication Date 
2001 1998
Excerpt: 
-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it
Available: Copies:
218. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
Available: Copies:
219. 
Cover image for Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and
Available: Copies:
220. 
Cover image for Competing for the future
by 
Hamel, Gary.
Format: 
Regular print
Publication Date 
1994
Excerpt: 
-- Competing for industry foresight -- Crafting strategic architecture -- Strategy as stretch -- Strategy as
Available: Copies:
221. 
Cover image for The Art of war
by 
Sunzi, active 6th century B.C.
Format: 
Books
Publication Date 
1991
Excerpt: 
Military operations Strategy
Available: Copies:
222. 
by 
Leacock, Matt
Format: 
Books
Excerpt: 
strategy to mesh with their specialists' strengths in order to conquer the diseases. For example, the
Available: Copies:
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