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1.

Cover image for Fashion photography : a complete guide to the tools and techniques of the trade

Fashion photography : a complete guide to the tools and techniques of the trade

Fashion photography : a complete guide to the tools and techniques of the trade

by

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

Format:

Books

Publication Date

2008

Excerpt:

information on how to break into the business. Topics include equipment, styling, backgrounds, hair and makeup

Available: Copies:

2.

Brand enigma : decoding the secrets of your brand

Brand enigma : decoding the secrets of your brand

by

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Business names.

Available: Copies:

3.

Logo savvy : top brand-design firms share their naming and identity strategies

Logo savvy : top brand-design firms share their naming and identity strategies

by

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

Business names -- Catalogs.

Available: Copies:

4.

Cover image for Branded customer service : the new competitive edge

Branded customer service : the new competitive edge

Branded customer service : the new competitive edge

by

Barlow, Janelle, 1943-

Format:

Books

Publication Date

2006 2004

Excerpt:

Business names.

Available: Copies:

5.

The law of the brand : a practical guide to branding law in South Africa

The law of the brand : a practical guide to branding law in South Africa

by

Muhlberg, Hans.

Format:

Books

Publication Date

2005

Excerpt:

Business names -- Law and legislation -- South Africa -- Popular works.

Available: Copies:

6.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

by

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Business names.

Available: Copies:

7.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Business names.

Available: Copies:

8.

Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Beyond branding : how the new values of transparency and integrity are changing the world of brands

by

Ind, Nicholas.

Format:

Books

Publication Date

2005 2003

Excerpt:

Business names.

Available: Copies:

9.

Cover image for How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

by

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business names.

Available: Copies:

10.

Cover image for Building strong brands

Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Business names -- Management.

Available: Copies:

11.

Cover image for Marks of excellence : the history and taxonomy of trademarks

Marks of excellence : the history and taxonomy of trademarks

Marks of excellence : the history and taxonomy of trademarks

by

Mollerup, Per, 1942-

Format:

Books

Publication Date

1999

Excerpt:

Business names -- History.

Available: Copies:

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Lindström, Martin, 1970-

(2)

Aaker, David A. (David Allen), 1938-

(1)

Barlow, Janelle, 1943-

(1)

Bruce, Duncan, 1951-

(1)

(1)

Harvey, David, 1945-

(1)

Holt, Douglas B.

(1)

(1)

(1)

Mollerup, Per, 1942-

(1)

Muhlberg, Hans.

(1)

(1)

Stewart, Paul, 1966-

(1)

Wow Branding (Firm)

(1)

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Business names.

(8)

Brand name products.

(5)

Branding (Marketing)

(3)

Advertising -- Brand name products.

(2)

Advertising -- Psychological aspects.

(2)

Corporate image.

(2)

Senses and sensation.

(2)

Bedrijfsbeleid.

(1)

Brand name products -- Management.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Business ethics.

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Business names -- Catalogs.

(1)

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(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business names -- Management.

(1)

(1)

Corporate image -- Catalogs.

(1)

Creative ability in business.

(1)

Customer services.

(1)

Fashion photography -- Handbooks, manuals, etc.

(1)

Fashion photography.

(1)

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(1)

(1)

(1)

Logos (Symbols)

(1)

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(1)

(1)

(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

(1)

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Trademarks -- History.

(1)

Trademarks -- Law and legislation -- South Africa -- Popular works.

(1)

Trademarks -- Law and legislation.

(1)

(1)

Wahrnehmungspsychologie.

(1)

Werbepsychologie.

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