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1. 
Cover image for The market research toolbox : a concise guide for beginners
The market research toolbox : a concise guide for beginners
The market research toolbox : a concise guide for beginners
by 
McQuarrie, Edward F.
Format: 
Books
Publication Date 
2012
Excerpt: 
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
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2. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ by Edward F. McQuarrie and Barbara J. Phillips -- Narrative advertisements and narrative processing
Available: Copies:
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