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1.

Marketing communication : an integrated approach

by

Cant, Michael

Format:

Books

Publication Date

2025

Available: Copies:

2.

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Available: Copies:

3.

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Available: Copies:

4.

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Available: Copies:

5.

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Available: Copies:

6.

Architecting experience : a conversion science handbook

by

Wheeler, Scot R., author.

Format:

Books

Publication Date

2020

Available: Copies:

7.

Integrated marketing communication

by

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Available: Copies:

8.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Available: Copies:

9.

Strategic integrated marketing communications

by

Percy, Larry, author.

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Format:

Books

Publication Date

2018

Available: Copies:

10.

Brand communication in context : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Available: Copies:

11.

Architecting experience : a marketing science and digital analytics handbook

by

Wheeler, Scot R.

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Format:

Books

Publication Date

2016

Available: Copies:

12.

Introduction to creative brand communication : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

13.

Brand communication and leadership : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

14.

Introduction to creative brand building communication : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

15.

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Available: Copies:

16.

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Available: Copies:

17.

Strategic integrated communication

by

Mulder, D.

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Format:

Books

Publication Date

2015

Available: Copies:

18.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Available: Copies:

19.

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

by

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Available: Copies:

20.

Marketing communications management : analysis, planning, implementation

by

Copley, Paul, 1952- author.

Format:

Books

Publication Date

2014

Available: Copies:

21.

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Available: Copies:

22.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Available: Copies:

23.

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Available: Copies:

24.

Integrated organisational communication

by

Barker, Rachel, 1958-

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Format:

Books

Publication Date

2013

Available: Copies:

25.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Available: Copies:

26.

This is PR : the realities of public relations

by

Newsom, Doug.

Format:

Books

Publication Date

2013

Available: Copies:

27.

Integrated organisational communication

by

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Available: Copies:

28.

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

by

Ndaki, Lungile.

Format:

Computer file

Publication Date

2012

Available: Copies:

29.

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

by

Peters, Luise.

Format:

Computer file

Publication Date

2012

Available: Copies:

30.

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Available: Copies:

31.

The handbook of strategic public relations and integrated communications

by

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Available: Copies:

32.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

by

Alpert, Jed.

Format:

Books

Publication Date

2012

Available: Copies:

33.

Advertising : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Available: Copies:

34.

Business marketing face to face : the theory and practice of B2B

by

Fill, Chris.

Format:

Books

Publication Date

2012

Available: Copies:

35.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Available: Copies:

36.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

by

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Available: Copies:

37.

Crouch, touch, to not engage : the scrum between advertisers and PVR

by

Whitehead, Seth.

Format:

Manuscript

Publication Date

2012

Available: Copies:

38.

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

by

Reyneke, Rolene.

Format:

Manuscript

Publication Date

2012

Available: Copies:

39.

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

by

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Available: Copies:

40.

Comparison of narrative advertising and mere product placing

by

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Available: Copies:

41.

Marketing communications : integrating offline and online with social media

by

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Available: Copies:

42.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Available: Copies:

43.

Integrated brand marketing and measuring returns

by

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Available: Copies:

44.

Consumer Behaviour & marketing communication

by

Kazmi, S. H. H.

Format:

Books

Publication Date

2010

Available: Copies:

45.

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Available: Copies:

46.

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Available: Copies:

47.

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Available: Copies:

48.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Available: Copies:

49.

Advertising and promotion : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Available: Copies:

50.

Rhetorical and critical approaches to public relations II

by

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Available: Copies:

51.

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Available: Copies:

52.

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

by

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Available: Copies:

53.

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Available: Copies:

54.

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Available: Copies:

55.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Available: Copies:

56.

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Available: Copies:

57.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2007

Available: Copies:

58.

Herd how to change mass behaviour by harnessing our true nature

by

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Available: Copies:

59.

Essentials of marketing communications

by

Blythe, Jim.

Format:

Books

Publication Date

2006

Available: Copies:

60.

Advertising campaign strategy : a guide to marketing communication plans

by

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Available: Copies:

61.

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Available: Copies:

62.

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2006

Available: Copies:

63.

Integrated organisational communication

by

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Available: Copies:

64.

Advertising and promotion : communicating brands

by

Hackley, Christopher E.

Format:

Books

Publication Date

2005

Available: Copies:

65.

Business-to-business marketing : relationships, systems and communications

by

Fill, Chris.

Format:

Books

Publication Date

2005

Available: Copies:

66.

Space race : an inside view of the future of communications planning

by

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Available: Copies:

67.

Does your marketing sell? : the secret of effective marketing communications

by

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Available: Copies:

68.

Marketing communications : theory and applications

by

Rossiter, John R.

Format:

Books

Publication Date

2005

Available: Copies:

69.

Integrated marketing communication

by

Bothma, Neels.

Format:

Books

Publication Date

2005

Available: Copies:

70.

Communities dominate brands : business and marketing challenges for the 21st century

by

Ahonen, Tomi T.

Format:

Books

Publication Date

2005

Available: Copies:

71.

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

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Books

Publication Date

2005

Available: Copies:

72.

Culture and positioning as determinants of strategy : personality and the business organization

by

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Available: Copies:

73.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Available: Copies:

74.

Advertising campaign strategy : a guide to marketing communication plans

by

Parente, Donald.

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html

Format:

Books

Publication Date

2004

Available: Copies:

75.

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Available: Copies:

76.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Available: Copies:

77.

Integrated marketing communication

by

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Available: Copies:

78.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Available: Copies:

79.

Marketing communications : contexts, strategies, and applications

by

Fill, Chris.

Format:

Books

Publication Date

2002

Available: Copies:

80.

Integrated advertising, promotion, and marketing communication

by

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Available: Copies:

81.

Relationship marketing : dialogue and networks in the e-commerce era

by

Varey, Richard J., 1955-

Format:

Books

Publication Date

2002

Available: Copies:

82.

Successful marketing communications : a practical guide to planning and implementation

by

Ace, Cathy.

Format:

Books

Publication Date

2001

Available: Copies:

83.

Integrated marketing communications

by

Fill, Chris.

Format:

Books

Publication Date

2001

Available: Copies:

84.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Available: Copies:

85.

Advertising promotion : supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2000

Available: Copies:

86.

Marketing communications : principles and practice

by

Kitchen, Philip J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer

Format:

Books

Publication Date

1999

Available: Copies:

87.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Available: Copies:

88.

How to prepare a promotional plan

by

Waller, David.

Format:

Books

Publication Date

1998

Available: Copies:

89.

Value-added public relations : the secret weapon of integrated marketing

by

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Available: Copies:

90.

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Available: Copies:

91.

Advertising communications & promotion management

by

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Available: Copies:

92.

Effective communication campaigns

by

Rensburg, Ronel S.

Format:

Books

Publication Date

1996

Available: Copies:

93.

Introduction to advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Available: Copies:

94.

Marketing communications

by

Coulson-Thomas, Colin.

Format:

Books

Publication Date

1983

Available: Copies:

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