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1. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products -- Management.
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2. 
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Managing customer relationships : a strategic framework / Peppers, Don.
Available: Copies:
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