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00IIE
Print
1. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Relationship -- customer, customer, customer! -- Introduction: It's the Twenty-first Century: Do You Know Who
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by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
1997
Excerpt: 
- companies whose demand-chain leadership is helping them to create the marketplace of the twenty-first
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