Personal selling

Supplier relationship management : unlocking the hidden value in your supply base

Personal selling

Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Going social : excite customers, generate buzz, and energize your brand with the power of social media

The marketing manifesto

Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work

The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy

The conversation company : boost your business through culture, people and social media

Harvard business review on increasing customer loyalty.

Wired and dangerous : how your customers have changed and what to do about it

Turn clicks into customers : proven marketing techniques for converting online traffic into revenue

eMarketing strategies for the complex sale

Effective customer care

Relationship marketing : a consumer experience approach

Relationship selling

The new influencers : a marketer's guide to the new social media

The next evolution of marketing : connect with your customers by marketing with meaning

The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world

Open innovation in the financial services : growing through openness, flexibility and customer integration

Relationship selling

The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition

The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Buyer behaviour : understanding consumer psychology and marketing

Lean solutions : how companies and customers can create value and wealth together

What the customer wants you to know : how everybody needs to think differently about sales

The DNA of customer experience : how emotions drive value

Care packages for your customers : an idea a week to enhance customer service

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

Naked conversations : how blogs are changing the way businesses talk with customers

Outside innovation : how your customers will co-design your company's future

Build your customer strategy : a guide to creating profitable relationships

Questions that sell : the powerful process for discovering what your customer really wants

Great customer connections : simple psychological techniques that guarantee exceptional service

Handbook of CRM : achieving excellence in customer management

Handbook of customer satisfaction and loyalty measurement

Connecting with your customers.

The working world for young adults. Customer service an attitude not an occupation

151 quick ideas to get new customers

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Passionate and profitable : why customer strategies fail and ten steps to do them right

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

Revolutionize your customer experience / Colin Shaw.

Building great customer experiences

Dealing with the customer from hell : a survival guide

Killer customers : tell the good from the bad and crush your competitors

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Culture and positioning as determinants of strategy : personality and the business organization

The consumer-- or else! : consumer-centric business paradigms

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

The businessperson's toolbox of really useful business ideas. 2

The power of appreciative inquiry : a practical guide to positive change

What's keeping your customers up at night? : close more deals by selling to your client's pain

Buyer behaviour : a multi-cultural approach

101 ways to really satisfy your customers

The ten demandments : rules to live by in the age of the demanding customer

Seven power strategies for building customer loyalty

Customer equity : building and managing relationships as valuable assets

Human relations in business : developing interpersonal and leadership skills

Call centre effectiveness

The psychology of customer service

Advances in relationship marketing

Command performance : the art of delivering quality service

I was your customer

Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's

World class! : strategies for winning with your customer.