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1. 
Cover image for Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on increasing customer loyalty.
Available: Copies:
2. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on reinventing your marketing.
Available: Copies:
3. 
Cover image for Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
The Harvard business review book series
Available: Copies:
4. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Machine generated contents note: pt. I Overview -- 1.Bringing Emotional Labor into Focus: A Review
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5. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Pt. I. Prelude -- 1. Context and rationale -- Pt. II. Literature review -- 2. Segmentation
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6. 
Cover image for Advances in relationship marketing
Advances in relationship marketing
Advances in relationship marketing
by 
Payne, Adrian.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1995
Excerpt: 
: A Review of an Emerging Field / Helen Peck -- 6. Internal Marketing: A New Perspective for HRM
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