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Part One. Foundations. 1. Globalizing business -- 2. Formal institutions: political, economic and

-- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 2

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Machine generated contents note: 1. Transformations of global governance; 2. Liberal

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Sammies -- Trimo -- Pt. 2. Entering the Global Market -- 5. Selecting International Business Opportunities

Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of

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Overview --- 2. The Cultural Environment of Global Marketing --- 3. Assessing Global Market Opportunities

Sigrid Quack; 2. Global structures: markets, organizations, networks - and communities? Renate Mayntz

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Wenlong Yuan -- 2. Globalization in the Netherlands / Annelies E. Hogenbirk, John Hagedoorn and Hans L

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Challenge -- 2. Globalization and Worldwide Infrastructure Development -- 3. Globalization Effects on

1. Introduction / Harry W. Richardson, Peter Gordon and James E. Moore II -- 2. Globalization

1. Introduction: The Contours of Globalization -- 2. Globalization and the History of the

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economics -- pt. 2. Stage directions. Playmakers -- Platforms for progress -- Out and about -- Breaking the

Ch. 1. Introduction -- Ch. 2. Regional multinationals : the data -- Ch. 3. Two regional strategy

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1. The scope and challenge of international marketing -- 2. The dynamic environment of

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1. Introduction -- 2. Thinking about the Global -- 3. From Development to Globalization -- 4

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industries ; Determinants of national competitive advantage ; The dynamics of national advantage -- pt. 2

1. The Need for a New Paradigm -- 2. The Competitive Advantage of Firms in Global Industries -- 3

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