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1. 
Cover image for Persuasive messages : The Process of Influence
by 
Benoit, William L.
Format: 
Books
Publication Date 
2008
Excerpt: 
messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the
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2. 
Cover image for Propaganda and persuasion
by 
Jowett, Garth.
Format: 
Books
Publication Date 
1999
Excerpt: 
developing audiences, propaganda and persuasion theory and research, and the use of propaganda in
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