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000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
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by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2017
Excerpt: 
Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0 / Independent Institute of
Available: Copies:
by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations and the social web : how to use social media and Web 2.0 in communications / Brown
Available: Copies:
by 
Benecke, Dalien Rene
Format: 
Books
Publication Date 
2024
Excerpt: 
659.2 BEN
Available: Copies:
4. 
Cover image for Strategic planning for public relations
by 
Silverman, Deborah A., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
659.2 SIL
Available: Copies:
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
1. The History of Public Relations -- 2. The Theory of PR -- 3. Ethics -- 4. Public Relations and
Available: Copies:
6. 
Cover image for Public relations campaigns : an integrated approach
by 
Luttrell, Regina, 1975- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
659.2 LUT
Available: Copies:
by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2021
Excerpt: 
659.2 PRA
Available: Copies:
by 
Clear, Annette, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
659.2 CLE
Available: Copies:
9. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
659.2 SMI
Available: Copies:
10. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
1. Introduction to the Theory of Strategic Communication -- 2. Careers in Strategic Communication
Available: Copies:
by 
Luttrell, Regina, 1975- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
659.2 LUT
Available: Copies:
12. 
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
659.2 WHA
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by 
Edwards, Lee (Lee M. S.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
659.2 EDW
Available: Copies:
14. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
? -- Planning example 2: Analyzing the organization -- Checklist 2A: Internal environment -- Checklist 2B
Available: Copies:
15. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
659.2 TEN
Available: Copies:
16. 
Cover image for Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Part 1. PR writing: role and responsibility -- part 2. Winning principles -- part 3. Preparing to
Available: Copies:
by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2017
Excerpt: 
IIE80-088SGr2-0
Available: Copies:
by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2017
Excerpt: 
659.2 MAS
Available: Copies:
by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2016
Excerpt: 
659.2 MAS
Available: Copies:
20. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2016
Excerpt: 
659.2 SKI
Available: Copies:
by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2016
Excerpt: 
659.2 PUB
Available: Copies:
by 
Independent Institute of Education.
Format: 
Books
Publication Date 
2016
Excerpt: 
659.2 PUB
Available: Copies:
23. 
Cover image for Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
659.2 G822P 2015
Available: Copies:
29. 
Cover image for Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
: the nearly mutual embrace of religion and public relations / Robert Brown -- 2.State and church as
Available: Copies:
30. 
Cover image for Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by 
Bivins, Thomas H.
Format: 
Books
Publication Date 
2014
Excerpt: 
Chapter 1. Writing for public relations -- Chapter 2. Ethics and public relations writing
Available: Copies:
by 
Daymon, Christine, editor of compilation.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
/ Kristin Demetrious -- 2.Caring about public relations and the gendered cultural intermediary role / Anne
Available: Copies:
by 
Singleton, Alex.
Format: 
Books
Publication Date 
2014
Excerpt: 
659.2 S617P 2014
Available: Copies:
by 
Koonin, Marla, compiler.
Format: 
Books
Publication Date 
2014
Excerpt: 
659.2 PRA
Available: Copies:
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0
Available: Copies:
by 
Meintjies, Corne.
Format: 
Books
Publication Date 
2014
Excerpt: 
659.2 PUB
Available: Copies:
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 W667T 2013
Available: Copies:
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 S658S 2013
Available: Copies:
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 S657P 2013
Available: Copies:
40. 
Cover image for Public relations writing : form & style
by 
Haynes, Jim,
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 N558P 2013
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 N532H 2013
Available: Copies:
42. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 S628H 2013
Available: Copies:
by 
Broom, Glen M.
Format: 
Books
Publication Date 
2013
Excerpt: 
659.2 B873C 2013
Available: Copies:
by 
Salter, Brian.
Format: 
Books
Publication Date 
2012
Excerpt: 
659.2 SAL
Available: Copies:
45. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Commitment -- 2.Effective Writing l -- Standard Usage -- Usage Tip 1: Rules and Guidelines -- Usage Tip 2
Available: Copies:
by 
Puglisi, Gemma R.
Format: 
Regular print
Publication Date 
2012
Excerpt: 
659.2 P978P 2012
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to
Available: Copies:
48. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
659.2 S462R 2012
Available: Copies:
by 
Guth, David W.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
Available: Copies:
50. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
, Mark Hass, Phil Gomes, Steve Rubel, Dereck Creevey -- Global media relations: traditional through 2.0
Available: Copies:
by 
Holtzhausen, Derina Rhoda.
Format: 
Books
Publication Date 
2012
Excerpt: 
659.2 H758P 2012
Available: Copies:
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5
Available: Copies:
53. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning
Available: Copies:
by 
Bardhan, Nilanjana.
Format: 
Books
Publication Date 
2011
Excerpt: 
659.2 B245P 2011
Available: Copies:
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- 2.A
Available: Copies:
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
659.2 E26P 2011
Available: Copies:
58. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
of pr -- Learn to ignore the old rules -- 2. The new rules of marketing and pr -- The long tail of
Available: Copies:
59. 
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
and ethics -- pt. 2. Public relations in practice. Introducing the practice -- Public relations in
Available: Copies:
60. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette.
Format: 
Books
Publication Date 
2011
Excerpt: 
659.2 C623D 2011
Available: Copies:
61. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Priority publics -- Channels -- Role of the writer -- Conclusions -- Exercises -- Chapter 2: Ethical and
Available: Copies:
62. 
Cover image for Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
659.2 GOR
Available: Copies:
63. 
Cover image for Public relations : principles and practice
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
659.2 KIT
Available: Copies:
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
659.2 D576A 2010
Available: Copies:
65. 
Cover image for Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Big C or Little c? -- Chapter 2: Creativity -- Some Myths Debunked -- The Myth of the Instant Big Idea
Available: Copies:
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
659.2 H438S 2010
Available: Copies:
by 
Bowen, Shannon A.
Format: 
Books
Publication Date 
2010
Excerpt: 
659.2 B786.O 2010
Available: Copies:
68. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs
Available: Copies:
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2010
Excerpt: 
659.2 SKI
Available: Copies:
71. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2010
Excerpt: 
659.2 N558T 2009
Available: Copies:
by 
Franklin, Bob, 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
659.2 F831K 2009
Available: Copies:
74. 
Cover image for Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Rod? -- Ch. 2. Historical Foundations -- Vignette: Westinghouse Versus Edison -- Ch. 3. Scouting the
Available: Copies:
by 
Bobbitt, Randy, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
659.2 B663D 2009
Available: Copies:
by 
Cain, Sandra.
Format: 
Books
Publication Date 
2009
Excerpt: 
659.2 C135K 2009
Available: Copies:
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
659.2 C775P 2009
Available: Copies:
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the
Available: Copies:
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2009
Excerpt: 
659.2 B873C 2008
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2009
Excerpt: 
659.2 R421P 2009
Available: Copies:
83. 
Cover image for Public relations writing : form & style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2008
Excerpt: 
659.2 N558P 2008
Available: Copies:
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2008
Excerpt: 
659.2 W667P 2008
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying
Available: Copies:
by 
Center, Allen H.
Format: 
Books
Publication Date 
2008
Excerpt: 
659.2 C397P 2008
Available: Copies:
87. 
Cover image for Becoming a public relations writer : a writing process workbook for the profession
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
659.2 S658B 2008
Available: Copies:
88. 
Cover image for Risk issues and crisis management in public relations : a casebook of best practice
by 
Regester, Michael.
Format: 
Books
Publication Date 
2008
Excerpt: 
_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2475997&custom_att_2=simple_viewer</a>
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2007
Excerpt: 
659.2 N558T 2007
Available: Copies:
91. 
Cover image for International public relations : negotiating culture, identity, and power
by 
Curtin, Patricia A. (Patricia Ann), 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
659.2 C978.I 2007
Available: Copies:
92. 
Cover image for The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Format: 
Books
Publication Date 
2007
Excerpt: 
1. Public relations goes digital -- 2. News releases, photo captions, and media kits : making your
Available: Copies:
by 
Lamb, Ted, 1944-
Format: 
Books
Publication Date 
2007
Excerpt: 
659.2 L218E 2007
Available: Copies:
94. 
Cover image for The future of excellence in public relations and communication management : challenges for the next generation
by 
Grunig, James E.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
659.2 T714F 2007
Available: Copies:
by 
Botha, Dawid.
Format: 
Books
Publication Date 
2007
Excerpt: 
659.2 PUB
Available: Copies:
96. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2007
Excerpt: 
659.2 SKI
Available: Copies:
98. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 CUT
Available: Copies:
99. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 TEN
Available: Copies:
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 WIL
Available: Copies:
101. 
Cover image for Rethinking public relations : PR propaganda and democracy
by 
Moloney, Kevin, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 M728R 2006
Available: Copies:
by 
Guth, David.
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 G984P 2006
Available: Copies:
by 
Parkinson, Michael G.
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 P248.I 2006
Available: Copies:
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 H316M 2006
Available: Copies:
105. 
Cover image for Gaining influence in public relations : the role of resistance in practice
by 
Berger, Bruce K.
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 B496G 2006
Available: Copies:
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
659.2 H438T 2006
Available: Copies:
107. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Healthcare PR 2 -- A bitter pill to swallow -- Hype -- Bottled water launch becomes washout -- Icons -- Home
Available: Copies:
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2005
Excerpt: 
659.2 BAR
Available: Copies:
110. 
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
659.2 N558P 2005
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR
Available: Copies:
by 
Davis, Anthony.
Format: 
Books
Publication Date 
2004
Excerpt: 
659.2 D261M 2004
Available: Copies:
by 
Johnston, Jane, 1961-
Format: 
Books
Publication Date 
2004
Excerpt: 
2
Available: Copies:
by 
Schenkler, Irv.
Format: 
Books
Publication Date 
2004
Excerpt: 
659.2 SCH
Available: Copies:
115. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
Conduct -- Appendix 2: Global Protocol on Public Relations -- Protocol: Summer 2002 -- References -- Index.
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
659.2 PUB
Available: Copies:
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2003
Excerpt: 
659.2 W667P 2003
Available: Copies:
by 
Guth, David.
Format: 
Books
Publication Date 
2003
Excerpt: 
659.2 G984P 2003
Available: Copies:
119. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
1. Uncovering the Pain (Opening the Wound) -- 2. Enhancing the Pain (Pouring Salt on the Wound
Available: Copies:
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2003
Excerpt: 
659.2 G822P 2003
Available: Copies:
121. 
Cover image for Deconstructing public relations : public relations criticism
by 
Mickey, Thomas J.
Format: 
Books
Publication Date 
2003
Excerpt: 
1. Why Deconstruct? -- 2. Cultural Studies Approach -- 3. Alcohol as Medicine -- 4. Representation
Available: Copies:
122. 
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2002
Excerpt: 
659.2 BAR
Available: Copies:
123. 
Cover image for Publicity, newsletters, and press releases
by 
Baverstock, Alison.
Format: 
Books
Publication Date 
2002
Excerpt: 
1. Introduction -- 2. Why using the right language is so important -- 3. Getting it right: a short
Available: Copies:
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
2
Available: Copies:
127. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2001
Excerpt: 
659.2 N559P 2001
Available: Copies:
by 
Jolly, Adam.
Format: 
Books
Publication Date 
2001
Excerpt: 
659.2 J685M 2001
Available: Copies:
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2001
Excerpt: 
659.2 O48P 2001
Available: Copies:
by 
Phillips, David.
Format: 
Books
Publication Date 
2001
Excerpt: 
659.2 P558O 2001
Available: Copies:
132. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. What Is Public Relations? -- Ch. 2. The Evolution of Public Relations -- Ch. 3. Public
Available: Copies:
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2000
Excerpt: 
659.2 W667P 2000
Available: Copies:
by 
Johnston, Jane, 1961-
Format: 
Books
Publication Date 
2000
Excerpt: 
659.2 J72P 2000
Available: Copies:
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
659.2 G822P 2000
Available: Copies:
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
2000
Excerpt: 
2
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2000
Excerpt: 
659.2 N558T 2000
Available: Copies:
139. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Relations. Ch. 2. Practitioners of Public Relations. Ch. 3. Organizational Settings. Ch. 4. Historical
Available: Copies:
by 
Mersham, G. M. (Gary Malcolm), 1949-
Format: 
Books
Publication Date 
1999
Excerpt: 
302.2 M574N 1999
Available: Copies:
141. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
1999
Excerpt: 
659.2 SKI
Available: Copies:
142. 
by 
Maitland, Iain.
Format: 
Books
Publication Date 
1999
Excerpt: 
659.2 MAI
Available: Copies:
by 
Jefkins, Frank William.
Format: 
Books
Publication Date 
1998
Excerpt: 
659.2 J47P 1998
Available: Copies:
by 
Baskin, Otis.
Format: 
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1997 1996
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659.2 B315P 1997
Available: Copies:
by 
Grunig, James E.
Format: 
Books
Publication Date 
1992
Excerpt: 
659.2 G891E 1992
Available: Copies:
by 
Bell, Quentin.
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1991
Excerpt: 
659.2 BEL
Available: Copies:
by 
Haywood, Roger, 1939-
Format: 
Books
Publication Date 
1991
Excerpt: 
659.2 HAY
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by 
Reilly, Robert T.
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1987
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2
Available: Copies:
by 
Grunig, James E.
Format: 
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Publication Date 
1984
Excerpt: 
659.2 G891M 1984
Available: Copies:
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