Search Results for Action

1.

Public relations in action

by

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Public relations in action / Reilly, Robert T.

Available: Copies:

2.

Principles of strategic communication

by

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

communication in action, suggested further reading, and practice test questions. Instructors will find an

Available: Copies:

3.

Strategic planning for public relations

by

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

: Formulating action and response strategies -- Checklist 5: Action and response strategies -- STEP 6

Available: Copies:

4.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules

Available: Copies:

5.

Pathways to public relations : histories of practice and profession

by

St. John, Burton, 1957-

Format:

Books

Publication Date

2014

Excerpt:

various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence

Available: Copies:

6.

Becoming a public relations writer : a writing workbook for emerging and established media

by

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

-- Benefit Statement -- Info/Action Statement -- Secondary Detail -- Background Information -- Organizational

Available: Copies:

7.

The handbook of strategic public relations and integrated communications

by

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

Available: Copies:

8.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

blogs -- Get started today -- 6. Audio and video drive action -- Digging Digg video -- What university

Available: Copies:

9.

Public relations writing : form and style

by

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

Available: Copies:

10.

Creativity in public relations

by

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

Examples of Memes in Action -- The Growing Significance of Understanding Memes in Communications

Available: Copies:

11.

Strategic planning for public relations

by

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy

Available: Copies:

12.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

by

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Action plan for harnessing the power of the new rules -- You are what you publish : building your

Available: Copies:

13.

Today's public relations : an introduction

by

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

Available: Copies:

14.

This is PR : the realities of public relations

by

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in

Available: Copies:

15.

Essentials of effective public relations for Sub-Saharan Africa

by

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

: defining public relations problems -- Step two: planning and programming -- Step three: taking action and

Available: Copies:

16.

Effective public relations

by

Cutlip, Scott M.

Format:

Books

Publication Date

2000

Excerpt:

Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating

Available: Copies:

17.

Effective public relations

by

Cutlip, Scott M.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1994

Excerpt:

: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and

Available: Copies:

18.

This is PR : the realities of public relations

by

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The

Available: Copies:

19.

This is PR : the realities of public relations

by

Newsom, Doug.

Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf

Format:

Books

Publication Date

1989

Excerpt:

environment -- PR in action -- Appendixes.

Available: Copies:

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